Orders฀should฀be฀sent฀to:฀Greenleaf฀Publishing,฀Aizlewood฀Business฀Centre,฀Aizlewood’s฀Mill,฀฀ Nursery฀Street,฀Sheffeld฀S3฀8GG,฀UK.฀ ฀ Tel:฀+44฀114฀282฀3475฀ ฀ Fax:฀+44฀114฀282฀3476 sales@greenleaf-publishing.com฀ ฀ www.greenleaf-publishing.com Entrepreneurship, Innovation and Sustainability฀ EDITED BY MARCUS WAGNER 310฀+฀x฀pp฀ 234฀×฀156฀mm฀ Hardback฀ ISBN฀978-1-906093-73-0฀ £40.00฀ €50.00฀ $75.00฀ March฀2012 Entrepreneurship,฀Innovation฀and฀Sustainability฀addresses฀the฀ intersection฀of฀entrepreneurship,฀innovation฀and฀sustainability฀ (EIS),฀presenting฀high-quality฀research฀illuminating฀the฀ relationship฀between฀the฀three฀felds.฀The฀EIS฀nexus฀is฀particularly฀relevant฀from฀a฀European฀ point฀of฀view฀given฀the฀focus฀of฀the฀European฀Commission฀on฀corporate฀social฀responsibility฀ (CSR)฀and฀sustainability,฀as฀well฀as฀their฀prominent฀role฀the฀European฀Union฀in฀general.฀Also,฀the฀ rapid฀economic฀growth฀witnessed฀especially฀in฀the฀BRIC฀countries฀in฀recent฀years฀requires฀that฀ frms฀reconcile฀sustainability฀aspects฀with฀proftability฀and฀innovation,฀and฀entrepreneurs฀are฀ seen฀as฀key฀diffusers฀of฀these฀aims.฀Sustainability฀requires฀both฀radical฀and฀incremental฀ innovation฀at฀many฀different฀levels฀(technology,฀product,฀process,฀system).฀In฀many฀cases,฀such฀ innovations฀come฀from฀small฀and฀medium-sized฀enterprises฀and฀so฀the฀role฀of฀the฀entrepreneur฀ is฀key฀to฀their฀success.฀This฀book฀will฀prove฀to฀be฀essential฀for฀researchers฀in฀the฀EIS฀nexus฀and฀ be฀of฀invaluable฀help฀to฀practitioners,฀governments฀and฀inter-governmental฀bodies฀attempting฀ to฀encourage฀sustainable฀entrepreneurship฀and฀innovation. In฀this฀volume,฀authors฀with฀expertise฀in฀a฀variety฀of฀felds฀discuss฀the฀challenges฀that฀ must฀be฀met฀in฀order฀to฀successful฀develop฀and฀deploy฀innovations฀that฀promote฀ sustainable฀economic฀and฀social฀development฀worldwide฀.฀.฀.฀Readers฀of฀this฀volume฀will฀ gain฀new฀insights฀into฀the฀dynamics฀at฀each฀of฀these฀levels฀of฀analysis฀and฀gain฀new฀ appreciation฀of฀the฀interconnectedness฀of฀these฀many฀determinants฀of฀successful฀ innovation. Susan฀E.฀Jackson,฀Distinguished฀Professor,฀Rutgers฀University,฀USA;฀Past฀President,฀ Academy฀of฀Management .฀.฀.฀an฀important฀contribution฀to฀the฀increasingly฀pivotal฀debate฀about฀how฀corporations฀ can฀contribute฀to฀sustainable฀development.฀The฀editor฀has฀collected฀a฀variety฀of฀ contributions฀that฀together฀give฀a฀very฀good฀overview฀of฀the฀state฀of฀this฀feld฀that฀ should฀be฀well฀received฀by฀managers฀and฀scholars฀alike. Professor฀Stefan฀Schaltegger,฀Centre฀for฀Sustainability฀Management,฀ Leuphana฀University฀Lüneburg order฀online฀and฀save฀20% More฀details฀at฀www.greenleaf-publishing.com/eis