The Management Journal of BINANIAGA Vol. 04, No. 02, December 2019 p-ISSN: 2527 – 4317, e-ISSN: 2580 – 149x 6 th Accreditation Rating: April 04, 2019 – April 03, 2024 Vera Clara Simanjuntak. The Effect of Corporate Social Responsibility (CSR) and Word of Mouth (WOM) upon The Image of The Company (Case Study at Hotel Whiz Prime Bogor) Page : 1 Research. The effect of Corporate Social Responsibility (CSR) and Word Of Mouth (WOM) upon the image of the company (case study at Hotel Whiz Prime Bogor) VERA CLARA SIMANJUNTAK Department of Management, Economic College of Binaniaga, Bogor, Indonesia veraclarajuntak@gmail.com Received: July 25, 2019; Accepted: August 12, 2019; Published: December 31, 2019 To cite this article: Simanjuntak, Vera Clara. 2019. The Effect of Corporate Social Responsibility (CSR) and Word of Mouth (WOM) upon The Image of The Company (Case Study at Hotel Whiz Prime Bogor). The Management Journal of BINANIAGA. 4 (2): 01-10. doi: 10.33062/mjb.v4i2.331 Abstract. This study aims to explain the Effect of Corporate Social Responsibility (CSR) and Word of Mouth (WOM) upon Corporate Image (Case Study of Bogor Whiz Prime Hotel). The analytical tool used in this study is Multiple Linear Regression which was first tested using validity and reliability tests. The data analysis technique used in this study is using SPSS 24.0 computer statistical software. The sampling method taken was 120 respondents. The results of this study indicate that Corporate Social Responsibility (CSR) has a significant effect on the Image of Whiz Prime Bogor Company, Word of Mouth (WOM) has a significant effect on the Image of Bogor Whiz Prime Hotels, Corporate Social Responsibility (CSR) and Word of Mouth (WOM) simultaneously has been influencing the Company Image of Bogor Whiz Prime Hotel . Keywords: Corporate Social Responsibility (CSR), Word Of Mouth (WOM), Corporate Image Introduction Background Development of tourism business in Indonesia has been signiicanly growing up recently. It is indicated by the increasing of tourists and hotels constructions in Indonesia. Many hotels have been constructed in Bogor which have made pro and contra against hotels construction because they have taken mostly the residence and green area. Getting along with it, some private corporations, government administrations, public organizations and educational institutions have been creating and promoting corporate social responsibility related with society and environment. They are fully aware that production activities have indirectly been creating negative impact to either social or physical environment surrounding the company that it is necessary for the corporations to perform social activities. Corporations are obliged to execute this kind of social activity absolutely which is Corporate Social Responsibility (CSR) or social responsibility for the companies. Corporate Social Responsibility is very famous words that is mentioned on all companies webs describing their social activities execution. Corporate Social Responsibility Program or CSR , in general, it is a kind of company awareness about the environment of the neighbourhood. Corporate Social Responsibility (CSR) is a corporate or a business commitment to contribute continuous economic development by being concerned with its social responsibility. When the Program of Corporate Social Responsiility (CSR) is developed by the companies, it will give positive impact for their products.