Academy of Strategic Management Journal Volume 20, Special Issue 2, 2021 Marketing Management and Strategic Planning 1 1939-6109-20-S2-24 SOCIAL MEDIA'S IMPACT ON BUSINESS & COMMUNITY Ahmad Al Adwan, Al-AhliyyaAmman University Ahmad M. A. Zamil, Prince Sattam bin Abdulaziz University Ahmad Yousef Areiqat, Al-Ahliyya Amman University ABSTRACT Innovations and technology are pervasive, and they are affecting society with every fast change it goes through itself. We're seeing a tremendous change by means of the Internet and the ascent of social media. Truth be told, social media is ready to change society in a much more essential way. Regardless of whether one is a CEO, the leader of a country or a plebeian, every little thing around one is via social media: individuals’ data, personal information, different preferences, and other everyday exercises. In fact, everything said or done is presently a matter of freely available report, and nothing can stay covered up any longer. Business leaders & marketers are progressively utilizing online media to impact consumer decision making, as they ought to be discerning of the way that social media permits clients to adjust a brand or deal with business, they should react as well as proactively share social media to be a positive power for society. This paper will cover most of the parts and aspects of social media with its positive and negative impact. Zero in is on the specific field like business, education, society and youth. Keywords: Business Growth, Social Media, Social Media Addiction, Traditional Media INTRODUCTION Now a day’s social media has been the significant piece of one's life from shopping to electronic mails, training, education and a business tool. Social media assumes an imperative part in changing individuals' way of life. Social media incorporates person to person communication destinations and websites where individuals can without much of a stretch interface with one another. Since the rise of these social networking sites like Twitter and Facebook as key apparatuses for news, columnists, journalists and their associations have played out a difficult exercise. These sites have gotten per everyday daily routine for individuals. Social media is a stage for individuals to examine and debate their issues and feelings. Prior to knowing the aspects of social media, individuals should need to realize what is social media? Social media are computer apparatuses that permits individuals to share or trade information's, thoughts, images, recordings, videos and considerably more with one another through a specific network. Social media has been chiefly characterized to allude to "the numerous moderately modest and generally available electronic instruments that encourage and facilitate anybody to