International Journal Of Business Management Available at www.ijbm.co.in ISSN NO. 2349-3402 VOL. 2(1),2015 1722 Brands Effective on Customers Dr Ramna Singla 1 Anmol Sharma 2 Abstract Brand is a type of product manufactured by a particular company under a particular name. Brand is such a famous word that always comes in the minds of people before buying a product. Brand loyalty play a crucial role to boost up business performance as brand loyalty is considered as important tool which can positively change people’s buying pa tterns. This theoretical paper studies the impact of brands on buying intentions of consumers and factors that influence their buying decision. 1. Assistant Professor DODE Punjabi University. 2. Assistant Professor Chandigarh Group of College Jhanjeri, Mohali Introduction People in our society are so brand conscious that they want everything with a name called brand. They buy branded products not just to satisfy themselves but to lure others too. And on the other hand a businessman can too have advantageous situation by this attitude of a consumer. It can be proved as a strong weapon to fight with the competitors. Customers like to buy branded products but only those branded products which are popular among their social circle or which can set them above all their friends. Good quality of products and social responsibility of any business can positively affect behavior of customers toward brand image and brand loyalty. Problem Statement: This paper aims to study, do brand really have any impact on buying intensions of consumers.