ASSOCIATION FOR CONSUMER RESEARCH Labovitz School of Business & Economics, University of Minnesota Duluth, 11 E. Superior Street, Suite 210, Duluth, MN 55802 Eating Guilt: Measurement and Relevance to Consumer Behavior Ajay Sukhdial, Oklahoma State University David M. Boush, University of Oregon [to cite]: Ajay Sukhdial and David M. Boush (2004) ,"Eating Guilt: Measurement and Relevance to Consumer Behavior", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 575-576. [url]: http://www.acrwebsite.org/volumes/8966/volumes/v31/NA-31 [copyright notice]: This work is copyrighted by The Association for Consumer Research. For permission to copy or use this work in whole or in part, please contact the Copyright Clearance Center at http://www.copyright.com/.