ASSOCIATION FOR CONSUMER RESEARCH Labovitz School of Business & Economics, University of Minnesota Duluth, 11 E. Superior Street, Suite 210, Duluth, MN 55802 Roundtable Session: Embodiment in Consumer Judgment and Decision-Making: Behavioral, Psychological, and Neural Perspectives Joshua Ackerman, MIT, USA Aparna Labroo, University of Toronto, Canada Angela Y. Lee, Northwestern University, USA Spike Lee, University of Michigan, USA Alan J. Malter, University of Illinois at Chicago, USA Jesper Nielsen, University of Arizona, USA José Antonio Rosa, University of Wyoming, USA Carolyn Yoon, University of Michigan, USA Judith Zaichkowsky, Copenhagen Business School, Denmark Chen-Bo Zhong, University of Toronto, Canada Raquel Castano, EGADE Business School, Mexico Nitika Garg, University of Mississippi, USA Robert Kreuzbauer, Nayang Business School, Singapore Maureen Morrin, Rutgers University, USA Gergana Y. Nenkov, Boston College, USA Maria Perez, EGADE Business School, Mexico Gratiana Pol, University of Southern California, USA This roundtable discusses embodiment in consumer judgment and decision-making to (1) assess the state of knowledge, (2) bring clarity to the interaction of cognitive appraisals and bodily perceptions of emotion and its effect on cognitive representations, and (3) develop directions for research on the role of embodiment in consumer behaviors. [to cite]: Joshua Ackerman, Aparna Labroo, Angela Y. Lee, Spike Lee, Alan J. Malter, Jesper Nielsen, José Antonio Rosa, Carolyn Yoon, Judith Zaichkowsky, Chen-Bo Zhong, Raquel Castano, Nitika Garg, Robert Kreuzbauer, Maureen Morrin, Gergana Y. Nenkov, Maria Perez, and Gratiana Pol (2011) ,"Roundtable Session: Embodiment in Consumer Judgment and Decision-Making: Behavioral, Psychological, and Neural Perspectives", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 686-688. [url]: http://www.acrwebsite.org/volumes/1009511/volumes/v39/NA-39