Optimizing User Interface Design and Interaction Paths for a Destination Management Information System Dimitri Keil 1,2 , Wolfram Höpken 1(&) , Matthias Fuchs 2 , and Maria Lexhagen 2 1 University of Applied Sciences Ravensburg-Weingarten, Weingarten, Germany wolfram.hoepken@hs-weingarten.de 2 European Tourism Research Institute (ETOUR), Mid-Sweden University, Östersund, Sweden Abstract. Destination Management Organizations (DMO) being the central units in destination management within European destinations face increasing pressure due to effects of globalization. At the same time, effects of digitalization combined with methods summarized by the umbrella term of Business Intelli- gence create opportunities to tackle these challenges. Höpken et al. (2011) described how destinations can evolve to so-called knowledge destinations. With the help of a Destination Management Information System (DMIS) managers of DMOs as well as its various stakeholders are provided with holistic decision support when working on strategic development of the destination. The objective of this study is to conceptualize a novel DMIS user interface and evaluate its usability. The study (1) defines different analysis perspectives and corresponding performance indicators enabling a powerful decision support for destination managers and tourism stakeholders, (2) defines interaction paths along different abstraction levels to support drill-down analyses, and (3) evalu- ates the usability and understandability of the DMIS interface in the south-western Swedish destination Halland. Keywords: Destination Management Organization (DMO)  Destination Management Information System (DMIS)  Management Cockpit (MC)  User interface (UI) design  Usability  Business intelligence 1 Introduction Since 2000, tourism has seen a steady increase in revenues worldwide with an industry volume of $ 1,309 billion for 2014. Since 2010, the number of tourist arrivals rose steadily. In 2015, global tourist arrivals grew four percent compared to the previous year (UNWTO 2016:16). At the same time, the surrounding conditions of international as well as national economic competition have changed dramatically. Bieger and Scherer (2003:10–11) refer progress in information and communication technology (ICT), transport technology and deregulation of markets as drivers for these changes. Thus, these developments lead to increased market transparency while, at the same © Springer International Publishing AG 2017 A. Marcus and W. Wang (Eds.): DUXU 2017, Part III, LNCS 10290, pp. 473–487, 2017. DOI: 10.1007/978-3-319-58640-3_34