282 Int. J. Services, Economics and Management, Vol. 4, No. 4, 2012
Copyright © 2012 Inderscience Enterprises Ltd.
Determinants of student satisfaction in higher
education: an empirical study in Dubai
Sanjai K. Parahoo*
E-School of Business and Quality Management,
Hamdan Bin Mohammed e-University,
P.O. Box 71 400, Dubai, UAE
E-mail: s.parahoo@hbmeu.ac.ae
E-mail: s.parahoo@gmail.com
*Corresponding author
Rana M. Tamim
College of Education,
Zayed University,
P.O. Box 19 282, Dubai, UAE
E-mail: rana.tamim@zu.ac.ae
E-mail: rm.tamim@gmail.com
Abstract: We develop and empirically validate a student satisfaction modelling
technology-enabled university environments. We use focus groups at a
university in Dubai and an intensive literature review to propose a theoretical
model that involves different types of student interactions; perceptions of
infrastructure; and university branding as independent variables influencing
student satisfaction as outcome variable. Using data collected from a random
sample of 99 students, we empirically test the model using linear regression
analysis. Two variables, branding and interactions of students with
administrative staff are found to significantly influence student satisfaction,
accounting for 61% of variance. Implications are discussed and suggestions for
future research are given. With its specific context, the study requires
replication in other countries to determine whether the findings are
generalisable. This study is one of the rare occasions when a structural model
of student satisfaction in technology-enabled environments in the Middle East
has been subjected to empirical scrutiny.
Keywords: student interactions; service quality; satisfaction; university
branding; reputation; image; higher education; technology-enabled
environment; Dubai.
Reference to this paper should be made as follows: Parahoo, S.K. and
Tamim, R.M. (2012) ‘Determinants of student satisfaction in higher education:
an empirical study in Dubai’, Int. J. Services, Economics and Management,
Vol. 4, No. 4, pp.282–297.
Biographical notes: Sanjai K. Parahoo is the Director for graduate
programmes at the Business School at Hamdan Bin Mohammed e-University,
Dubai. He holds a BTech from IIT Delhi, an MBA (Mauritius) and a PhD
(Mauritius and FACIREM, La Reunion). He has extensive project management
and contract research experience in various African countries. His research
interests and publications are in the field of consumer behaviour in business
and e-learning environments.