International Journal of Commerce and Management Studies (IJCAMS) Peer Reviewed, Indexed Journal, ISSN 2456-3684 Vol.7, No.1, 2022, www.ijcams.com 1 Page1 An Exploratory Study of Search Engine Optimization in Context with RG-VP Web Solutions Author – Dr Dileep Kumar Singh, Assistant Professor, Amity University Chhattisgarh Co-Author – Dr Rajesh Mahajan, Associate Professor, Amity University Chhattisgarh Co-Author- Dr. Jyoti Mahajan, Assistant Professor, G.H. Raisoni Institute of Management & Research Khaperkheda, Nagpur Co-Author- Sameera Khan, Assistant Professor, Amity University Chhattisgarh, Abstract In 21 st Century it has become essential to understand the art and science of getting sites to rank better in search engines like Google is called search engine optimization (SEO). Because search is one of the most common methods for people to get information on the internet, ranking better in search engines might result in an increase in website traffic. The influence of search engine optimization (SEO) on the rivalry between marketers for organic and sponsored search results is examined in this study. The findings suggest that a high degree of search engine optimization can increase the quality of a search engine's ranking and, as a result, the happiness of its users. SEO improves organic ranking in the absence of sponsored links if and only if a website's quality is sufficiently favourably associated with its customer value. The results are amplified and hold regardless of the connection when sponsored links are present. Keywords- Search engine optimization, digital marketing, advertisement, organic search Introduction SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Introduction about Company The company which has been considered for study is established in 2012 as web development and web services providers. Now let’s try to explore more into SEO? Understanding the true meaning of SEO, let's break that definition down and look at the parts: Traffic quality: - You may get all the visits you want, but if they're going to your site because Google says you're an Apple computer resource when you're really a farmer selling apples, that's not quality traffic. Rather, you want to attract people who are truly interested in the things you have to offer. Quantity of traffic: - More traffic is preferable after you've had the proper folks clicking through from those search engine results pages (SERPs). Organic results: - Ads make up a large percentage of many SERPs, thus organic results are important. Any traffic that you don't have to pay for is referred to as organic traffic. How SEO works A search engine may be thought of as a website where you write (or voice) a query into a box, and Google, Yahoo!, Bing, or whichever search engine you're using magically responds with a long list of links to Webpages that could potentially answer your inquiry. The following is how it works: Google (or any other search engine you use) has a crawler that goes out and collects data on all the stuff they can discover on the Internet. Crawlers return all of