International Journal of Disaster Recovery and Business Continuity Vol. 12, No. 1, (2021), pp. 607-622 607 ISSN: 2005-4289 IJDRBC Copyright ⓒ 2020 SERSC What Causes the Academic Success of University Students during Technological Advancement? A Qualitative Analysis Faheem Ul Hussain Dehraj 1 , Sanaullah Memon 2 , Najamuddin Budh 3 , Abdul Majeed Dars 4 1 Department of Business Administration, Shaheed Benazir Bhutto University Campus Naushahro Feroze 2 Department of Information Technology, Shaheed Benazir Bhutto University Campus Naushahro Feroze 3 Department of English, Shaheed Benazir Bhutto University Campus Naushahro Feroze 4 General Faculty, Shaheed Benazir Bhutto University Campus Naushahro Feroze Abstract This is qualitative (inductive) nature of study in which we have come to know about the determinant of student’s academic success such like better academic environment, prior basic knowledge, time management, family and social support. However the structured interview guide was developed for the data collection from the four student respondents of Shaheed Benazir Bhutto university campus at Naushahro-feroze. The data was analyzed through manually using grounded theory method and later on it was summed up into three categories as empirical themes, theoretical concepts and theoretical dimensions. After this research reached on a theorizing model that gives clear understanding of student’s academic success and finally concluded on the contribution and future directions. Keywords: Basic knowledge, Time management, Academic success 1.1. Introduction The method through the specific activities gets done with planning and the amount of time spent accordingly at the due time to bring effectiveness and efficiency of work. Simply time management can be considered as a strategy to the priorities of the work. Whereas according to (Anjana, 2016) the academic success is probably linked to the overall policy judgment by the institutions to ensure the students learning and progress. For that institutions must have master plan for the academic success to equip the students for acquisition of particular basic knowledge and supposed to make them habitual of time management and skills expressed by the completion of courses that will assist them to better perform in their respective professional fields. In this time of technological advancement and globalization, education is believed to be a first footstep for each human action. It contributes an essential role in the progress of human capital and is associated with an individual’s welfare and prospect for better living. It secures the getting hold of knowledge and skills that facilitate individuals to enhance their productivity and get better their way of life. This facilitates to increase in productivity also contribute towards new alternatives of earning which boosts the economic growth of a country ultimately (Battle & Lewis, 2017).