Sex, Risk, and Education in Donor Educational Materials: Review and Critique
M. Ariel Cascio
a,
⁎, Roslyn Yomtovian
b, c
a
Department of Anthropology, Case Western Reserve University, Cleveland, OH
b
Department of Pathology and Laboratory Medicine, Louis Stokes VA Medical Center, Cleveland, OH
c
Department of Pathology (Transfusion Medicine), CWRU School of Medicine, Cleveland, OH
abstract article info
Article history:
Available online 28 June 2012
Food and Drug Administration guidelines prohibit men who have sex with men (MSM) from donating blood
to prevent the spread of the human immunodeficiency virus (HIV/AIDS). Although the deferral criteria leave
“sex” undefined, donor educational materials distributed before the health questionnaire often offer a
definition. This study analyzes educational materials for their contribution to the donation process and
construction of HIV/AIDS. It applies a discourse analysis approach to a sample (n = 52) of such materials
obtained in summer 2009 from blood collection organizations listed in the AABB (now referred to as
"Advancing Transfusion and Cellular Therapies Worldwide") Directory of Community Blood Centers and
Hospital Blood Banks [AABB. Directory of Community Blood Centers and Hospital Blood Banks. Bethesda, MD:
AABB; 2009]. It finds that when materials define sex, the definition is “vaginal, oral, or anal sex whether or not
a condom or other protection was used,” and when materials define HIV/AIDS risk behaviors, the definition is,
with few exceptions, “sexual contact with an infected person or by sharing needles or syringes used for
injecting drugs.” Widespread use of these definitions demonstrates the influence of “Making Your Blood
Donation Safe.” Through analysis of this document and variations upon it, this research finds that the category
MSM therefore provides one component of the construction of HIV/AIDS as the providence of MSM, together
with heterosexual Africans and other risk populations, conflating group membership with individual risk.
Deferring MSM therefore fails as a behavior-based deferral because it collapses multiple sexual behaviors with
varying risks into a single risk category. It constructs all MSM as HIV positive and implicitly constructs non-
MSM as risk-free.
© 2013 Elsevier Inc. All rights reserved.
Contents
Materials and Methods . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51
Data Collection . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51
Data Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51
Results . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52
AABB Template . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52
What Is Sex? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52
What Is Risky Sexual Behavior? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53
Discussion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53
Conclusions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53
References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54
Transfusion Medicine Reviews 27 (2013) 50–55
This study was supported, in part, by a grant from LifeShare Community Blood Services, Elyria, Ohio.
This study was presented, in part, as an abstract and poster at the American Association of Blood Banks Annual Meeting, October 22-25, 2011, and as a paper at the American
Anthropological Association Annual Meeting, November 16-20, 2011.
The authors have no conflicts of interest to report.
⁎ Address reprint requests to M. Ariel Cascio, MA, Department of Anthropology, Case Western Reserve University, 11220 Bellflower Rd, Rm 238, Cleveland, OH 44106.
E-mail address: ariel.cascio@case.edu (M.A. Cascio).
0887-7963/$ – see front matter © 2013 Elsevier Inc. All rights reserved.
http://dx.doi.org/10.1016/j.tmrv.2012.05.003
Contents lists available at SciVerse ScienceDirect
Transfusion Medicine Reviews
journal homepage: www.tmreviews.com