336 Int. J. Environment and Sustainable Development, Vol. 16, No. 4, 2017
Copyright © 2017 Inderscience Enterprises Ltd.
The Scandinavian cooperative advantage? A mixed
method approach to highlight the influence of
contextual conditions for environmental CSR uptake
Leanne Johnstone, Elinor Svärd-Sandin and
Cecilia Lindh*
School of Business, Society and Engineering,
Mälardalen University,
Mälardalens högskola, Box 883, 721 23 Västerås, Sweden
Email: leanne.johnstone@oru.se
Email: elinor.ss@hotmail.com
Email: Cecilia.lindh@mdh.se
*Corresponding author
Abstract: Multilateral actor-to-actor (A2A) networks, exhibited and
commonplace in Scandinavia, are considered key to effective environmental
CSR implementation and organisational success. This research investigates the
proposed Scandinavian cooperative advantage within the construction industry
in order to better understand: a) if the contextual conditions of a country affect
environmental CSR uptake; b) if construction companies exhibit environmental
CSR-practices differently in discrete contexts; c) the role of stakeholder
collaborations for explicit (soft-law) environmental CSR uptake and
competitive advantage. With Sweden and Scotland as representative examples
of two different contexts within and beyond Scandinavia, the results indicate
that the contextual conditions of a country affect the perceptions, and
likelihood, of environmental CSR uptake from both organisational and
customer perspectives. However, it remains unclear as to whether stakeholder
collaborations and A2A networks, traditional within Scandinavian societies,
actually influence environmental CSR uptake more so than in external contexts.
Keywords: corporate social responsibility; CSR; corporate sustainability;
environmental CSR; explicit soft-law; Scandinavian cooperative advantage;
stakeholder theory.
Reference to this paper should be made as follows: Johnstone, L.,
Svärd-Sandin, E. and Lindh, C. (2017) ‘The Scandinavian cooperative
advantage? A mixed method approach to highlight the influence of contextual
conditions for environmental CSR uptake’, Int. J. Environment and Sustainable
Development, Vol. 16, No. 4, pp.336–358.
Biographical notes: Leanne Johnstone has a complementary background in
business studies, marketing and environmental sustainability from Swedish and
UK institutions. Her interests involve balancing the needs of organisational and
environmental sustainability. She is currently a PhD candidate in Business
Administration at Örebro University, Sweden, focusing on the systemic use of
environmental management control systems.
Elinor Svärd-Sandin received her MSc in Marketing from Mälardalen
University. She has oriented her business studies on managerial aspects of
marketing environmental sustainability throughout corporate organisations. She
is about to attend the University of Western Australia where she will continue
advanced managerial studies.