Copyright © 2023, Journal of Management and Administration Provision, Under the license CC BY-SA 4.0 | 50 Perception and Insights Regarding Development Basics among University Students: An Analysis of BAU and JKKNIU Anupom Sarker 1 1 Department of Public Administration and Governance Studies, Jatiya Kabi Kazi Nazrul Islam University, Trishal, Mymensingh, Bangladesh * Corresponding Author: Anupom Sarker Email: anupom_18123127@jkkniu.edu.bd Received: October 09, 2023 Received in Revised: October 25, 2023 Accepted: November, 17 2023 INTRODUCTION "Development" is a multidimensional concept that incorporates economic, social, political, and environmental growth to increase a society's overall well-being. It frequently entails alleviating poverty, enhancing living standards, and promoting sustainable growth (Sen, 1999). The concept of "development" is characterized by intricate philosophical and political variances, rendering it challenging to define and engage in discourse precisely. The term "development" can encompass a wide range of interpretations, contingent upon the specific context in which it is used. In colloquial language, "development" is commonly used as a synonym for "growth" (Alkire & Santos, 2010). The process necessitates a gradual transformation from a less complex to a more intricate state. The challenge in delineating the parameters of progress arises from the inherent presence of subjective evaluations inside any discourse pertaining to progress or advancement. "Development" is sometimes used interchangeably with "economic development," although the two terms are not synonymous. Those who study the evolution of societies focus on the dynamics of social change typically. This will necessitate the expansion of traditional notions regarding the roles of the family, religion, and government (Willis, 2011). In addition to natural processes such as population growth, migration, and cultural adaptability, a flourishing civilization also contains them. The term "development" refers to the advancement of a nation's Abstract. The concept of development has been adopted by professionals and academics to demonstrate improvements in the quality of life for people in communities, countries, and geographical areas. Throughout history, the practice of development has been associated with actions and categorizations that have had the opposite effect on poor regions and countries. Current conceptions of development focused on respect for individual rights, human freedoms, environmental sustainability, health and well-being, and education have proven more effective in improving the lives of individuals. This paper represents the perceptions and insights of university students regarding the fundamentals of development. The study was carried out with the participation of hundred undergraduate and graduate students from two public universities in Mymensingh. This research was based on a survey in which respondents were given a questionnaire to assess their perceptions and insights on development. The findings of the analysis revealed that respondents have positive perceptions and insights across all development dimensions—social, economic, and environmental —with the economic and social concerns. Keywords: Development, Development Basics, Perception And Insights, University Students, BAU, JKKNIU Journal of Management and Administration Provision Vol. 3, Issue 2, 2023 Page 50-59 DOI: https://doi.org/10.55885/jmap.v3i2.279