Citation: Aysan, A.F.; Nanaeva, Z.
Fintech as a Financial Disruptor: A
Bibliometric Analysis. FinTech 2022, 1,
412–433. https://doi.org/10.3390/
fintech1040031
Academic Editor: David Roubaud
Received: 25 October 2022
Accepted: 2 December 2022
Published: 8 December 2022
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Article
Fintech as a Financial Disruptor: A Bibliometric Analysis
Ahmet F. Aysan * and Zhamal Nanaeva *
College of Islamic Studies, Hamad Bin Khalifa University, Education City, Doha P.O. Box 34110, Qatar
* Correspondence: aaysan@hbku.edu.qa (A.F.A.); zhna33940@hbku.edu.qa (Z.N.)
Abstract: The present-day financial system is being influenced by the rapid development of Fintech
(financial technology), which comprises technologies created to improve and automate traditional
forms of finance for businesses and consumers. The topic of Fintech as a financial disruptor is gaining
popularity in line with the swift spread of digitalization across the banking industry, whereby this
paper contributes to the field by presenting a novel bibliometric analysis of the academic literature
related to Fintech as a financial disruptor. The analysis is based on metadata extracted from the
Scopus database through the VOSviewer and Biblioshiny software. The bibliometric analysis of
363 documents identifies the most impactful sources of publication, keywords, authors, and most
cited documents on the topic of Fintech as a financial disruptor. As our analysis demonstrates, the
number of publications on the given topic is increasing, indicating both interest among academia and
potential for future research.
Keywords: Fintech; disruption; transformation; bibliometric analysis
1. Introduction
Fintech, referring to financial technologies, can be defined as exploiting innovative
technologies to deliver financial services (Cai, 2018 [1]). The term is broad and suggests a
digital product, a startup or even a legacy provider (PwC, 2016) [2]. Fintech has gained
momentum in the last quarter of the 20th century and has been rapidly expanding across
the globe. The outbreak of the COVID-19 pandemic, while negatively affecting many
industries, became a catalyst for the rapid digitalization of various businesses, including
financial services. According to Deloitte (2020) [3], the pandemic contributed to the genera-
tion of the second wave of development and penetration of new financial technologies into
traditional sectors. Since September 2018, the performance of Fintech company shares has
outperformed that of their traditional counterparts, and the gap has increased significantly
since the outbreak of COVID-19 (Deloitte, 2020) [3]. According to Statista (2021) [4], total
investments in Fintech reached USD 33.9 billion by the first quarter of 2019. Moreover, al-
most 75% of global consumers had some interaction with Fintech in 2019 (Statista, 2021) [4],
while Deloitte (2020) predicts that the global revenue of Fintech companies will grow by
11.7% from 2019 to 2024.
The rapid expansion of Fintech companies has been achieved by successfully targeting
unbanked customers, which incumbent financial institutions often overlook. At the same
time, through the digitalization of financial services, Fintech has been targeting a broader
customer base through providing more convenient, diverse, and affordable financial ser-
vices. Thus, innovation and new business models have allowed Fintech to spread across the
industry and enter the customer segment of the existing financial service providers. Hence,
Fintech represents an excellent illustration of the disruptive innovation theory, introduced
by Clayton, M. Christensen in 1995 (Christensen & Euchner, 2015) [5]. According to this
theory, disruptive innovation is a process that occurs when a small enterprise with limited
resources enters the market by targeting customers neglected by incumbents. In doing so,
the small enterprise adopts innovative solutions and gradually expands its customer base
into the business of the incumbent enterprise (Christensen & Euchner, 2015) [5].
FinTech 2022, 1, 412–433. https://doi.org/10.3390/fintech1040031 https://www.mdpi.com/journal/fintech