International Journal of Business, Management & Economics e-ISSN: 2746-1351 Vol. 2, No. 2, May 2021 Page 89 Published by: Influence of Psychological Factors, Social Factors and Physical Factors on Student Satisfaction that Impacts on Lecturer Performance in Private Universities in Palembang City Lesi Agusria and Wani Fitriah Faculty of Economics and Business, Muhammadiyah University of Palembang Lesi.agusria@gmail.com, wanifitriah61@gmail.com Abstract This research discusses the formulation of whether the influence of psychological factors, physical factors and social factors on Student Satisfaction impacted the performance of lecturers at Private Universities in Palembang City. This type of research is associative using samples of 245 students with sampling techniques using probability sampling. The data used in this study is primary data collected through the Kuesioner method. Data analysis techniques are performed with multiple linear regression two models using SPSS ver.26. The results showed that (1). Psychological factors have a significant effect on student satisfaction at Palembang City Private College, and there is an indirect influence of psychological factors (X1) through Student Satisfaction (Y) on lecturer performance (2). Social factors have a significant effect on student satisfaction at private universities in Palembang, and there is an indirect influence of social factors (X2) through Student Satisfaction (Y) on lecturer performance (3). Physical factors have a significant effect on student satisfaction in private universities in Palembang city, and there is an indirect influence of physical factors (X2) through Student Satisfaction (Y) on lecturer performance (Z) Keyword: Psychological factors, Physical factors, Social factors, Student Satisfaction, Performance of lecturer How to cite Agusria, L, and Fitriah, W. (2021). Influence of psychological factors, social factors and physical factors on student satisfaction that impacts on lecturer performance in private universities in the City of Palembang. International Journal of Business, Management and Economics, 2(2), 89-101. DOI: https://doi.org/10.47747/ijbmer.v2i2.237. 1. Introduction 1.1 Problem Background Human resources are resources that play an active role in running an organization through the decision-making process. Managing human resources cannot be seen as an independent part but