This is an open accessed artcel under the CC-BY-SA license at htps://creatvecommons.org/licenses/by-sa/4.0/ 175 Komunika: Jurnal Dakwah dan Komunikasi Vol. 17, No. 2, October 2023, 175-190 ISSN 1978-1261 (print); 2548-9496 (online) DOI: 10.24090.komunika.v17i2.7206 Ganjar Pranowo’s Storytelling and Political Image on Social Media Nani Nurani Muksin* 1 , Astriana Baiti Sinaga 1 , Hendra Hidayat 1 , Daniel Handoko 1 , Amin Shabana 1 1 Universitas Muhammadiyah Jakarta, Jakarta, Indonesia Article Information Submitted December 10, 2022 Revision April 05, 2023 Accepted May 23, 2023 Published October 01, 2023 Abstract Politics is not socially empty. Therefore, politicians must also find the right strategy to increase popularity and electability. One way that can be used is the use of social media. Social media is now widely used by political actors as a means to absorb aspirations in the political field. One of the social media that is currently widely used as a political tool is TikTok. As of April 2022, there are 99,072,000 TikTok users in Indonesia or 51.1% of the Indonesian population aged 18 years and over. This article aimed to explore how Ganjar Pranowo built his self-image through his TikTok account @ganjarpranowofc and what storytelling strategies were used in that image. A qualitative approach with a content analysis method is used in writing this article. There are 252 videos from the TikTok account @ganjarpranowo were analyzed from January to May 2022. This article uses the political image category approach described in Liebhart and Bernhardt's research (2017) as a basis for analysis. From this research, Ganjar Pranowo simplifies political issues in his imagery efforts. In addition, there are indications of three storytelling strategies used in political imagery on the TikTok account: the biographical strategy, the incumbent strategy, and the Kagama chairman strategy. Keywords: Social Media; Storytelling; Political Communications; Political Image. *Author Correspondence: Nani Nurani Muksin, Email: naninuranimuksin@umj.ac.id © 2023 The Authors, Published by Fakultas Dakwah UIN Saizu Purwokerto - Indonesia Introduction APJII data shows that internet penetration in Indonesia reached 7.02% in June 2022 (APJII, 2022). This data is directly proportional to the increase in social media users in 2022 by 21 million (12.6%) to 191.4 million people or 68.9% of Indonesia's population (Kepios, 2022). One of the supporting factors for the high absorption of Internet and social media users in Indonesia is the development of gadgets using advanced Internet technology that are very affordable. In addition, the spread of the Internet network is increasingly evenly distributed throughout the region. The Internet and social media use in political communication has grown and become more significant since the 2014 Indonesian Presidential Election. Candidates are using social media as a tool to strengthen their political narratives. Since then, almost all types of social media have been used by political actors to communicate (El Qudsi & Syamtar, 2020; Wahyudi, 2018). Including the Governor of Central Java for two terms, Ganjar Pranowo. Social media with official account status used by Ganjar Pranowo include Facebook, Twitter, Instagram, and YouTube. On January 27, 2020, the TikTok account @