Citation: Gardner, D.G.;
Wickramasinghe, V. Relationships
between Leadership Styles and
Prosocial Motivation Depend on
Cultural Values: A Case Study in Sri
Lanka. Merits 2023, 3, 445–458.
https://doi.org/10.3390/
merits3030026
Academic Editors: James Stuart
Pounder and Wendy M. Purcell
Received: 6 May 2023
Revised: 15 June 2023
Accepted: 3 July 2023
Published: 6 July 2023
Copyright: © 2023 by the authors.
Licensee MDPI, Basel, Switzerland.
This article is an open access article
distributed under the terms and
conditions of the Creative Commons
Attribution (CC BY) license (https://
creativecommons.org/licenses/by/
4.0/).
Article
Relationships between Leadership Styles and Prosocial
Motivation Depend on Cultural Values: A Case Study
in Sri Lanka
Donald G. Gardner
1,
* and Vathsala Wickramasinghe
2
1
Graduate School of Business Administration, University of Colorado, Colorado Springs, CO 80918, USA
2
Department of Management of Technology, Faculty of Business, University of Moratuwa,
Moratuwa 10400, Sri Lanka; vathsala@uom.lk
* Correspondence: dgardner@uccs.edu
Abstract: Organizations are increasingly concerned about their social and environmental responsibil-
ities and are interested in developing strategies to improve their performance and accountability in
these areas. One such strategy focuses on leadership styles, by which leaders are selected or trained
to address the needs of people and entities outside themselves (i.e., stakeholders), and subsequently
inspire their followers to do the same. Implicit in this strategy is an assumption that a new type of
leadership is required to achieve social and environmental responsibility goals. In this study, we
offer a different perspective by proposing that leaders may only need to be encouraged or trained
to emphasize some aspects of their existing leadership styles, while minimizing the use of others.
We focus our study in Asia, where a paternal leadership style is prevalent, and often expected by
followers. This leadership style consists of behaviors that may be organized into three dimensions:
authoritarian, benevolent, and moral. We propose that the benevolent and moral dimensions reflect
leadership styles that promote followers’ social motivation and examine their interaction with the
self-transcendent values of their followers in predicting followers’ prosocial motivation to help others
through their work. We found that only the benevolent dimension was significant and appeared
to compensate for low self-transcendent values in followers. Implications for using leadership to
promote social responsibility are discussed.
Keywords: leadership; paternal leadership style; personal values; self-transcendent values; prosocial
motivation; corporate social responsibility
1. Introduction
Organizations are increasingly concerned about their social and environmental respon-
sibilities and are interested in developing programs and implementing actions to improve
their performance and accountability in these areas. Collectively, these initiatives are of-
ten called corporate social responsibility (CSR), which can be defined as “context-specific
organizational actions and policies that take into account stakeholders’ expectations and
the triple bottom line of economic, social, and environmental performance” [1] (p. 855).
Noteworthy in this definition is that private-sector organizations seek to maximize profits,
but also seek to improve the social and environmental contexts in which they operate. The
three objectives embodied in CSR need not be incompatible, because effectively developed
CSR programs can simultaneously enhance profits while “doing good” (e.g., [2,3]). For
example, Kim, Milliman, and Lucas [4] found that employees’ perceptions towards orga-
nizations’ CSR initiatives influence their affective organizational commitment, which has
positive downstream relationships with key performance indicators like intention to stay
with the organization. Other research provides evidence for the potential of leadership
styles to promote pro-environmental behaviors in employees [5,6]. We build on this latter
Merits 2023, 3, 445–458. https://doi.org/10.3390/merits3030026 https://www.mdpi.com/journal/merits