~ 243 ~ Journal of Pharmacognosy and Phytochemistry 2019; 8(2): 243-246 E-ISSN: 2278-4136 P-ISSN: 2349-8234 JPP 2019; 8(2): 243-246 Received: 03-01-2019 Accepted: 07-02-2019 Rakesh Rathore Research Scholar, Institute of Agri Business Management, Bikaner, Rajasthan, India Aditi Mathur Assistant Professor, Institute of Agri Business Management, Bikaner, Rajasthan, India Correspondence Rakesh Rathore Research Scholar, Institute of Agri Business Management, Bikaner, Rajasthan, India Scope of cultivation and value chain perspectives of medicinal herbs in India: A case study on aloe Vera and Isabgol Rakesh Rathore and Aditi Mathur Abstract Value chain is important for creating value for the products and it helps in reaching the products to the end consumers. The medicinal herbs can be grown well in arid and semiarid region of country with adequate irrigation requirement. The demand of Indian Isabgol and aloe Vera is increasing due to its high value addition potential. The timely marketing of the medicinal herbs play important role in enhancing farmers’ income. The efficient value create value for crops and helps in creating link between farmers’ producer and its ultimate consumption. The medicinal plants products demanded in the national and international market. The proper value chain explore the opportunity for export. The paper is based on secondary source of information and data which are collected from different published sources such as research papers and article and magazine. The paper helps in highlighted the cultivation and value chain aspects of the medicinal plants Isabgol and aloe Vera. The paper also highlighted the importance of the medicinal herbs. The farmers’ producer, local traders, wholesalers and retailers are the intermediaries in the value chain of the crops. Immediately processing of aloe Vera crop is important post-harvest operation of the crop to reduce the losses. The cleaning is important process of Isabgol crop after harvesting to get better price in the market. Keywords: Aloe Vera, Isabgol, medicinal herbs, value chain Introduction The cultivation of medicinal herbs in India considered as commercial case crop. Medicinal plants are provide healing and curative properties to the human health. The use of medicinal herbs are increasing rapidly because it is being used in curing various human ailments and diseases. Medicinal herbs are economically important herbs and India is the known as home of medicinal and aromatics herbs. Medicinal and aromatic plants constitute a major segment of the flora, which supply raw materials for use in the pharmaceuticals, cosmetics and drug industries and medicinal plants has very high domestic and export demand (Nagaraju et al., 2018) [17] . Most of 90 percent medicinal plants traded in India collected from wild, due to increasing demand of medicinal plant around 1000 species under treat to loss (Keshari & Pradeep, 2018) [13] . The national and international consumption and demand of the medicinal herbs are increasing and expansion in the market of medicinal herbs climbing because the most of the population moving towards natural herbal treatments and products. The increasing focus on the importance and herbal and medicinal properties of medicinal and aromatic plants in health systems, solving the health care problems of the world (Badalingappanavar et al. 2018) [9] The value chain concept involve various intermediaries involve in the chain of the pants to create the value for the customer or end market. The aloe vera plants provides good remunerative return it has several medicinal properties and use of aloe vera herbal products increasing. The crop can be grown in dry region and sandy soil but adequate watering facilities gives high gel contain in leaves and yield of the crops. The successful cultivation of the crop are economically attractive and medicine prepared from its leaves (Biswas, 2010) [3] . Isabgol is one of the important medicinal crop in India and it is largest exported medicinal plant commodity of the India. The arid and semi-arid region is the suitable for the crop. The use of Isabgol and its value added products increasing in national and international market due to its medicinal properties. The demand of Indian Isabgol is increasing due to its high value addition potential. The husk of Isabgol contain mucilage which is used in preparation of medicine and used in various system of medicine (Jain, 2014) [11] . The concept of value chain activities involve series of activities different phase production, marketing and delivery to the end consumers and it performed how value is created (Kaplinsky and Morris, 2000) [12] .