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Journal of Rural Studies
journal homepage: www.elsevier.com/locate/jrurstud
Theatre and sustainable territorial communities: A case study in Northern
Portugal
Augusto Santos Silva
a
, Helena Santos
a,*
, Joana Ramalho
b
, Ricardo Moreira
c
a
Faculty of Economics, University of Porto: Faculdade de Economia da Universidade do Porto, R. Roberto Frias, 4200-464 Porto, Portugal
b
European University, Portugal: Quinta do Bom Nome, Estrada da Correia, 53, 1500-210 Lisboa, Portugal
c
Independent Cultural Consultant, Portugal
ARTICLE INFO
Keywords:
Arts in rural territories
Sustainable development
Theatre
Local cultural policies
Portugal
ABSTRACT
To consider culture as the fourth pillar of sustainability implies new intellectual and political debate at both the
theoretical and the empirical level, revisiting knowledge already established within economics and the sociology
of development on the centrality of culture as a framework, a resource and a strategy for local and community
development. When considered in the context of rural sustainability, rural territories pose specific problems. On
the one hand, demographic and socioeconomic imbalances represent hard restrictions on the ways that resources
and agents can be mobilized as part of development processes. On the other hand, the richness of material and
non-material heritage, the vividness of oral traditions, a strong sense of community and cultural identity, are
important local assets that can be transformed into effective instruments for development via appropriate po-
licies and programs.
This paper discusses the challenges and opportunities for applying culture as an instrument of rural sus-
tainability by exploring the specific case study example of a long-term artistic and cultural intervention project
in Northern Portugal. The project involves a professional theatre troupe delivering performance-based, creative
and educational activities within a number of rural communities. The project is itself a partnership between a
group of professional artists and five municipalities in Northern Portugal; its aim is to use the rich non-material
local heritage as a basis for collective involvement in a sustainable culture-driven development strategy. The
paper traces the evolution of the project over a 10 year period since its inception in 2004 and reveals empirically
the ways in which it has impacted upon local development, highlighting the potential of culture as an instrument
in rural sustainability.
1. Introduction: the issue of culture and development
In their recent text on cultural policies, Bell and Oakley (2015)
distinguish three main scales at which such policies are currently put
into practice: urban, national and international. They point in parti-
cular to the key role of urban spaces as centres for political innovation
in this regard, along with a growing appreciation of the role of geo-
graphy and territory in the successful design and implementation of
cultural policies. Their research serves to draw attention to the need for
similar inquiry into the significance of cultural policy and intervention
at the scale of the rural region, for example, by placing a stronger focus
on the potential of cultural resources to leverage positive development
outcomes, and on ways of connecting them to regionally and locally
based community and social development strategies.
From quite diverse experiences and disciplinary perspectives, this
rural regional focus is becoming more visible, although still lacking
wider recognition, systematisation and operationalisation. Exceptions
include the work by Azzopardi (2012) and Ledwith (2012), both ar-
guing for a contextualised community engaged research agenda for
culture in development, along with the recent review by MacDowall
et al. (2015), who also argue for the embedding of cultural policy in
rural specific contexts (see also Duxbury and Campbell, 2009; Bell and
Jayne, 2010; Cruickshank, 2016). There remains, however, a tendency
to overemphasize the connection between culture and economy in de-
velopment discourses, reducing the cultural economy to a creative and
urban industries focus. This problematic tendency ignores the global
nature of development and also presents a rather unilateral perspective
on economic dimensions of culture (see, e.g., Greffe, 1986; Dessein
et al., 2015; De Beukelaer and Freitas, 2015). This unilateral perspec-
tive and limited appreciation of the complexity of culture are especially
https://doi.org/10.1016/j.jrurstud.2018.04.004
Received 9 March 2016; Received in revised form 4 April 2018; Accepted 4 April 2018
*
Corresponding author.
E-mail addresses: asilva@fep.up.pt (A. Santos Silva), hsantos@fep.up.pt (H. Santos), julouramalho@gmail.com (J. Ramalho), moreira.rr@gmail.com (R. Moreira).
URLS: http://www.fep.up.pt (A. Santos Silva), http://www.fep.up.pt (H. Santos), https://www.europeia.pt (J. Ramalho).
Journal of Rural Studies xxx (xxxx) xxx–xxx
0743-0167/ © 2018 Elsevier Ltd. All rights reserved.
Please cite this article as: Santos Silva, A., Journal of Rural Studies (2018), https://doi.org/10.1016/j.jrurstud.2018.04.004