A Competition Model for the Offer:
An Experiment of Management
Simulation
C.M. Dias Junior, D. Oliveira, A.M. Ramos and R.T.O. Lacerda
Abstract It is observed that contemporary learning tools have their logic of
development grounded in learning and not merely in the traditional teaching
practice. In other words, learning happens by the experimental action of the indi-
vidual considering the conceptual basis that this individual holds. Taking into
account the high complexity of the problems, especially those related to the field of
management, this study proposes a model of competition that contextualizes the
practice of business decision-making. Therefore, this study presents a conceptual
modeling simulation with the construction of an algorithm that enables this mod-
eling by describing its application, taking as reference an exploratory methodology
with a qualitative and quantitative approach. The results revealed to be satisfactory,
inasmuch as they prove the interdependencies between the competitive variables
chosen to determine the performance of a list of companies.
Keywords Simulation
Á
Decisions
Á
Management
Á
Model
1 Introduction
The context of the development of competencies inherent of the organizational
management activity has been, for a long time, instituted on theoretical orientation
arising from the business practice established as a reference standard. The
Organizational Theory comprises a framework of successful experiences of reports
that, supposedly, seeks to provide undergraduate and graduate students, specifically
to sciences such as Business, Accounting, Economy, and Production Engineering,
conceptual elements that might format professional practice on management.
C.M. Dias Junior (&) Á D. Oliveira Á A.M. Ramos Á R.T.O. Lacerda
Administration Science Department, Federal University of Santa Catarina,
Florianópolis 88040-900, Brazil
e-mail: claudelino.junior@ufsc.br
© Springer International Publishing Switzerland 2016
K. Mertins et al. (eds.), Enterprise Interoperability VII,
Proceedings of the I-ESA Conferences 8, DOI 10.1007/978-3-319-30957-6_27
333