*Corresponding author: Besha Teresa Borena, Lecturer at Department of Agri- business and value Chain Management, School of Business and Economics, Ambo University, Ethiopia. Tel: +251 0910909229, Email: beshatrs75@gmail.com Citation: Borena BT, Mitiku F, Hailu C (2023) Multivariate Probit Regression Analysis of Beekeepers Market Outlet Choices: The Case of Abuna Gindeberet District of Oromia Region, Ethiopia. J Agron Agri Sci 6: 044. Received: September 19, 2023; Accepted: October 06, 2023; Published: Oc- tober 13, 2023 Copyright: © 2023 Borena BT, et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits un- restricted use, distribution, and reproduction in any medium, provided the original author and source are credited. Introduction Ethiopia is among the major producer of honey both in Africa and in the world. For instance, in 2013, the country produced about 45,000 tons which accounted for about 27% and 3% of African and world honey production respectively, which make the country the largest producer in Africa and the tenth in the world [1]. It is one of the oldest farming practices in Ethiopia as a result of its forests and woodlands which contain diverse plant species that provide nectar and pollen to foraging bees [2]. Improved information and marketing facility enable farmers to plan their production more in line with market demand and to decide which market to sell their produce. However, current knowledge on bee product marketing is poor and inadequate to overcome perceived problems in the marketing system [3]. Enhancing the ability of poor smallholder farmers to reach markets and actively engaging them is one of the most pressing development challenges [4]. Without having convenient marketing conditions, the possible increment in output, rural incomes and foreign exchange resulting from the introduction of improved honey production technologies could not be efective. Marketing outlet choice is one of the most important farm house- hold decisions to sell their produce in diferent marketing outlets and has a great impact on household income [5]. Market outlet choices are a household-specifc decision, and several drivers have to be consid- ered as a basis for such decision. Various empirical studies revealed that smallholder farmers‟ decision to choose market outlets can be af- fected by household characteristics, resource endowments, and access to diferent market outlets, prices, and transportation cost [6-8]. Metagas et al., [8] study in masha district using multivariate probit models shows that education level and family size have signifcant efect on market outlets choices of producers. The study result also showed that there are four major honey market outlets choices such as tej makers, cooperatives, traders and exporters. However, according to kassa et al., [9] study in Chena district using multivariate probit models education level and family size have no signifcant efect on market outlet choices of honey producers. Additionally honey pro- ducer market outlets choices are; retailers, cooperatives, collectors, and consumers. Additionally, Ayantu [10] study on honey value chain analysis in Gera District, Jimma zone of Oromia national regional state, Ethiopia revealed that educational level of the household head signifcantly afect market outlet choice of honey producers, but fam- ily size has no efect on market choices decision of farmers. Even though both honey and honey by-products are economically and socially important, no study has been conducted to improve the sector, to identify market outlet choices of producers in the particular study district. Therefore, this needs to conduct honey market outlet choice decisions of honey producers and the criticalness of honey production and marketing to the livelihood of Abuna Gindeberet Borena BT, et al., J Agron Agri Sci 2023, 6: 044 DOI: 10.24966/AAS-8292/100044 HSOA Journal of Agronomy & Agricultural Science Review Article Besha Teresa Borena 1 *, Fikadu Mitiku 2 and Chala Hailu 3 1 Lecturer at Department of Agribusiness and value Chain Management, School of Business and Economics, Ambo University, Ethiopia 2 Lecturer at Department of Agricultural Economics, College of Agriculture and Veterinary Medicine, Jimma University, Ethiopia 3 Lecturer at Department of Agricultural Economics, School of Agricultural Economics and Extension, Ambo University, Ethiopia Multivariate Probit Regression Analysis of Beekeepers Market Outlet Choices: The Case of Abuna Gindeberet District of Oromia Region, Ethiopia Abstract Apiculture sector has crucial role in improving the livelihoods of honey producers through family income, employment generation and poverty alleviation. The study aimed to conduct analyzing de- terminants of beekeepers market outlet choice decisions in Abuna Gindeberet district. The primary data for this study were collected from 150 honey producer households, and the data obtained were analyzed by using multivariate probit model. There were four mar- ket outlet choices in the study district such as collector, wholesal- er, processor (local drink makers) and consumer. The results of the models indicated that, among the twelve (12) variables included in the model about six (6) variables namely household head educa- tional level, agro ecology, market distance, frequency of extension contact, market information and volume of honey marketed were found to have signifcant efects on the willingness to choose honey market outlets. Improving production of honey to be marketed (vol- ume) needs government and support service provider interventions, provide equal infrastructures for the distant producer, improve DAs capacity through training and supporting them by separating from other administrative activities to increase frequency of extension for farmers were policy remarks of the study. Keywords: Abuna Gindeberet; Honey; Market Outlet Choices; Mul- tivariate Probit; Stakeholders