Descriptive Analysis of Place Attachment Variables, Souvenir Authenticity and Satisfaction (From the Perspective of Domestic Tourists) V Verinita 1 , Eri Besra 2 , Hasra Hijratul Adha 3 {verinitaarsya@eb.unand.ac.id 1 , eribesraunand@gmail.com 2 , hasrahijratuladha0205@gmail.com 3 } Universitas Andalas, Padang, West Sumatra, Indonesia 123 Abstract. This study aims to assess tourist perceptions of place attachment, souvenir authenticity and satisfaction on Payakumbuh City. The research method uses descriptive analysis by measuring each variable with a frequency distribution. The sampling technique used purposive sampling with 160 respondents. The results of the study show that the place of attachment of tourists to the city of Payakumbuh is quite strong after they visit and buy rendang souvenirs from Payakumbuh. Variable souvenir authenticity, visitors give the perception that rendang as one of the typical Payakumbuh souvenirs reflects the traditional cultural values of the City of Payakumbuh which is made from traditional spices typical of the city of Payakumbuh which gives a distinctive taste. The tourist satisfaction variable gives the perception that they feel very satisfied when visiting and buying rendang souvenirs in the city of Payakumbuh. It can be interpreted that the place attachment tourist to the city of Payakumbuh, souvenir authenticity and satisfaction that is so high value by tourist who come and buy rendang souvenirs in the city of Payakumbuh. Keywords: Place attachment; satisfaction; souvenir authenticity 1 Introduction One province that offers a lot once a tourist destination is West Sumatra. The destination such as Padang beach, Pagang island, Air Manis Beach, Anai Valley, Pasumpahan island, Puncak Lawang, Jam Gadang, Harau Valley, Maninjau Lake, Cinangkiek, Pagaruyung Palace, Ngalau Indah, Padang Mangateh, Silokek, Saribu Gonjong village and many more. With so many tourists visiting and the amount of money spent while in West Sumatra, of course, this will also determine the level of regional income. From the Central of Statistics for the Province of West Sumatra, it was found that there had been a decrease in the number of domestic tourist visits to West Sumatra from 2018 to 2021. A significant decrease occurred from 2020 to 2021 with only 4,784,886 tourists from the previous year. This was caused by the outbreak of the Covid 19 pandemic, which indeed closed tourist trips. Other information obtained based on West Sumatra BPS in West Sumatra Tourism Statistics (SPSB), notes that during a trip to West Sumatra, tourist spending is dominated by accommodation, buying souvenirs and also eating and drinking. One of the cities with famous culinary souvenirs is the city of Payakumbuh. Rendang is also the number 1 most delicious food according to CNN for 8 years in a row. One of the most famous souvenirs from West Sumatra is rendang. Rendang is one of the best foods in the 11th position of the 50 best foods in the world [6]. In addition, rendang has also been named the most delicious dish for 8 years in a row. ICEMBA 2022, December 17, Tanjungpinang, Indonesia Copyright © 2023 EAI DOI 10.4108/eai.17-12-2022.2333324