41 Copyright © 2012, IGI Global. Copying or distributing in print or electronic forms without written permission of IGI Global is prohibited. Chapter 3 DOI: 10.4018/978-1-4666-1628-8.ch003 INTRODUCTION Cisco Visual Networking Index (VNI) Forecast has projected that there will be nearly 3 billion internet users by 2015, that is to say that there will be more than 40% of the world’s population who have access to the benefits and drawbacks of the World Wide Web (Cisco, 2011). With so many people online, internet traffic and data flows are becoming as congested and overloaded as our roads. Computer users report that they find it difficult and sometimes impossible to manage their online lives in an efficient manner, and they experience increasing frustration when finding and re-finding important information. The design and utility of web browsers are therefore becoming Siu-Tsen Shen National Formosa University, Taiwan Stephen D. Prior Middlesex University, UK A Fresh Look at Graphical Web Browser Revisitation using an Organic Bookmark Management System ABSTRACT With roughly a third of the world’s population now having access to the internet, the area of web ef- fciency and its optimal use is of growing importance to all online users. We are approaching a tipping point where the majority of people will have spent more time online than offine. With this in mind, the function of revisitation, where a user wants to return to a website that they have visited in the recent past, becomes more important. Current static, textual-list approaches developed within the latest ver- sions of mainstream web browsers such as Internet Explorer, Firefox, and Chrome leave much to be desired. This chapter suggests a new approach via the use of organic, visual, and contextual cues to support users in this vital task area.