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Chapter 61
DOI: 10.4018/978-1-4666-6543-9.ch061
Resource Integration and
Value Co-Creation in Cultural
Heritage Management
ABSTRACT
Cultural Heritage-Management (CHM) in Italy appears to chronically sufer from resources fragmen-
tation. The aim of this chapter is to highlight the need for a value co-creation logic based on resource
integration in CHM to improve awareness and involve citizens, organizations and other stakeholders in
the cultural heritage preservation and enhancement activities. The methodological approach adopted
is an integration among Service-Dominant-logic (S-DL) and Service-Science (SS), within the general
framework of the Viable-Systems-Approach (VSA). By shifting focus from the objects of exchange to the
relations among parties, S-DL and SS emphasize the importance of collaboration in market interaction.
VSA integrates the two perspectives within the structure-system paradigm explaining how collaboration
among viable systems takes place. On the basis of the proposed integrated perspective a Service-Based-
Systems approach is defned that allows developing a model for CHM based on a value co-creation
logic. The authors argue that, to implement an efective co-creation, actors should be linked as resource
integrators within a network relationship and share a governance approach inspired cooperating prin-
ciples as postulated by the VSA consonance model. The chapter provides a conceptual framework of
reference for integrating the wide variety of resources needed for an efective management approach
to cultural heritage preservation and enhancement. This approach requires a cultural change in CHM
organizations in order to efectively exploit: opportunities of a co-creation logic oriented to integrate
multi-disciplinary; multi-professional resources; capabilities and competences. By adopting the VSA
consonance framework, the authors highlight the relational conditions for resource integration in a
Cultural Heritage Territorial System model on the basis of a value co-creation logic.
Sergio Barile
Sapienza University of Rome
Marialuisa Saviano
University of Salerno, Italy