A Bibliometric Analysis on Online Shopping Singh Mahendra * , Matsui Yoshiki Yokohama National University, 79-1 Tokiwadai, Hodogaya-ku, Yokohama, Japan * Corresponding author. Email: mahenrsingh@gmail.com Manuscript submitted March 10, 2015; accepted May 9, 2015. doi: 10.17706/ijeeee.2015.5.2.55-61 Abstract: Online Shopping is increasingly becoming popular across the globe. This is relatively a new area of research, which gained significant growth and attention in last decade. This study conducts a bibliometric analysis of the “Online Shopping” research area by collecting research papers and data from Web of Science (WOS) for the period of 2000 to 2014. A total of 772 papers with 7,313 citations from WOS were found. Based on these papers and citations, it evaluates the research performance of journals, authors, and papers related to “Online Shopping” research area on the three evaluation criteria of productivity, sustainability, and impact. It was found from the analyses that Journal of Business Research, Marketing Science, Information & Management, and Psychology & Marketing are the top journals from all the three evaluation criteria of productivity, sustainability, and impact. However, research publications on Online Shopping or e-Commerce are fragmented and depending on the content and author’s preference, researches get published in various journals, sometimes related to Technology, Marketing, Operations, or Management area. Benbasat, Izak was the top author from productivity and sustainability perspective. He wrote 10 papers in 7 different years in the period 2000 to 2014. However, the highest cited paper had 995 citations, written by Gefen, D et al in 2003. Key words: Bibliometric analysis, e-commerce, e-business, online shopping. 1. Introduction With the technological development in internet technologies and increased ease in using them, the scope of internet is constantly increasing. It has already acquired a significant share of commerce i.e. buy and sell transactions for various products and services. Although there is an increase in the number of researches in this area but still being a multi-disciplinary area, its exact positioning is often not very clear. Sometimes, online shopping is considered a part of Commerce area, sometimes a part of Marketing area and sometimes a part of Technology, Operations, or Management area. Because of this challenge, researches on online shopping area appears in multiple journals and publications depending on the research perspective and depending on the expertise and choice of the researcher. Considering Online Shopping and e-Business are relatively new areas of research and are multi-disciplinary in nature it is difficult to guess which journals are the best to refer for the research in this area. For the young researchers it may pose a challenge and hence this paper is written to summarize the active journals and researchers in this subject area. In this paper, bibliographic analysis of journal articles from year 2000 to 2014 is conducted. 2. Method Web of Science (WOS), which is one of the major bibliography databases is selected for collecting the International Journal of e-Education, e-Business, e-Management and e-Learning 55 Volume 5, Number 2, June 2015