Costume Design as a storytelling tool With Concentration on Alice's Character in “Alice in Wonderland” Adaptations ——————————————————————————————————————— Farnaz Attar Bs: Textile Engineering, Amirkabir University of Technology, Tehran, Iran 2008-2013 MA. Illustration; Tehran University, Tehran, Iran 2018 - 2021 MA. Design, Multimedia, and visual communication, Sapienza Università di Roma, Rome, Italy 2021- unfinished. Costume design in cinema is a powerful tool that goes beyond mere aesthetics and plays an important role in storytelling. It is an intricate aspect of visual storytelling that breathes life into characters, enhances their depth, and enriches the narrative. From historical dramas to fantastical worlds, costumes provide visual cues that shape the audience's understanding of the characters, their motivations, and their journey. Through careful selection of fabrics, colors, and styles, costume designers work with directors, actors, and production teams to create a cohesive visual language that supports the narrative arc and evokes emotion in the audience. By artfully blending historical context, character development, and visual storytelling, costume design becomes an integral part of the film experience, immersing viewers in the world of the story and creating a deeper connection to the characters on screen. This essay investigates the significance of costume design as a powerful storytelling tool, with a specific emphasis on its influence on the portrayal and development of Alice's character in various interpretations of "Alice in Wonderland." It also analyzes the multifaceted role of costumes in revealing Alice's personality, reflecting her psychological journey, and conveying narrative elements within the fantasy world of Wonderland by examining the original book, the classic Disney animated film, and Tim Burton's live-action interpretation. Keywords: Costume Design, Storytelling, Alice in Wonderland, Fashion