https://doi.org/10.1177/10776990231171929
Journalism & Mass Communication Quarterly
1–22
© 2023 AEJMC
Article reuse guidelines:
sagepub.com/journals-permissions
DOI: 10.1177/10776990231171929
http://journals.sagepub.com/home/jmq
Regular Issue: Original Article
Cable News Use and
Conspiracy Theories:
Exploring Fox News, CNN,
and MSNBC Effects on
People’s Conspiracy Mentality
Homero Gil de Zúñiga
1,2,3
, Rebecca Scheffauer
1
,
and Bingbing Zhang
1,2
Abstract
Research on the origin, dissemination, and support of conspiracy theories has skyrocketed.
Studies reveal how individual antecedents such as people’s personality traits, intrinsic
motivations, and broad social-psychological processes explain this phenomenon. Fewer
studies, however, explored the role of cable news exposure. This study casts a new light
on how exposure to Fox News, CNN, and MSNBC relate to people’s levels of general
conspiracy mentality fueled by the belief in “secret-plotting orchestrated by powerful
others.” Results from K-mean cluster algorithms, ordinary least squares (OLS) causal-
autoregressive regressions, and cross-lagged panel structural equation model tests
show Fox News exposure fosters people’s conspiracy mentality.
Keywords
TV cable news, FOX news, conspiracy theories, conspiracy beliefs, cross-lagged
structural equation model, K-mean cluster algorithms
The origin, dissemination, and support of conspiracy theories have been present in
research for over half of a century (Baum, 1960; Seton-Watson, 1960), with the topic
garnering increasing interest since 2008 (Knight & Butter, 2018). Today, conspiracy
1
University of Salamanca, Spain
2
Pennsylvania State University, State College, USA
3
Universidad Diego Portales, Santiago, Chile
Corresponding Author:
Homero Gil de Zúñiga, Political Science, University of Salamanca, Casa del Bedel, c/Benedicto XVI, 22
Despacho 26, 37008 Salamanca, Spain.
Emails: hgz@usal.es; hgzn@psu.edu
1171929JMQ XX X 10.1177/10776990231171929Journalism & Mass Communication Quarterly XX(X)Gil de Zúñiga et al.
research-article 2023