Studies in Media and Communication Vol. 10, No. 2; December 2022 ISSN: 2325-8071 E-ISSN: 2325-808X Published by Redfame Publishing URL: http://smc.redfame.com 239 Journalists' Perceptions towards Employing Artificial Intelligence Techniques in Jordan TV's Newsrooms Tahseen Mohammad Anis Sharadga 1 , Zuhair Tahat 2 , Amjad Omar Safori 1 1 Faculty of Media, Zarqa University, Jordan 2 Faculty of Media, Yarmouk University, Jordan 1 Faculty of Media, Zarqa University, Jordan Correspondence: Tahseen Mohammad Anis Sharadga, Faculty of Media, Zarqa University, Jordan. Received: August 4, 2022 Accepted: September 18, 2022 Online Published: October 23, 2022 doi:10.11114/smc.v10i2.5749 URL: https://doi.org/10.11114/smc.v10i2.5749 Abstract The study aimed to reveal the perceptions of journalists towards employing artificial intelligence techniques in Jordan TV's Newsrooms. The study sample consisted of journalists working in Jordan TV's Newsrooms. The field study was applied to a simple random sample of (106) through the questionnaire tool. The study used the descriptive exploratory approach. The study concluded that there is a clear effect of employing artificial intelligence techniques according to the perceptions of journalists in the newsrooms of Jordan Television, and the presence of differences between the responses of the respondents of the journalists in the reasons why the newsrooms of the Jordanian television are not ready to employ artificial intelligence techniques. In addition to the above, the study indicated that there were no statistically significant differences in the other reasons for the lack of readiness, where the values of X 2 (Chi-squared) were not a significant. However, journalists in the newsrooms of Jordan Television possessed various skills, including: using social networks for research, publishing news stories, and automated content production programs. Finally, there were no statistically significant differences between journalists in digital media skills, and the X 2 values were not significant at the significance level (0.05), with the exception of info graphic production skills. Keywords: journalism, artificial intelligence, newsrooms, jordanian television 1. Introduction The digital revolution provided a new environment for the media, as it enhanced its communication capabilities and helped to develop the media landscape and achieve the quality of its operations in form and content (Ouchchy et al, 2020). However, there are five major changes in the media environment today that require a reconsideration of the press industry; the first change relates to the multiplicity of platforms, which has contributed to the increased use of media. The second change is related to the polarization and fragmentation of the audience between traditional and new media, the third change is the development and growth of media products in the digital environment, the fourth change is the decline in the status of traditional media institutions in the era of digital transformation, and the fifth change is the transformation of power in the communicative process between media institutions and their audiences (Cresswell et al, 2021). In light of these changes, what is known as Artificial Intelligence journalism, Algorithmic journalism, Automated journalism, Robot journalism, Computational journalism, Metrics-Driven journalism, Mixed Reality Journalism, Drones Journalism, and Virtual Reality Journalism has appeared. (Goldberg & Rosenkrantz, 2019). Cheng et al (2019) pointed out that artificial intelligence comes to play a major role in shaping the features of media and robotics as a physical component of smart media. Lau et al (2018) also indicated that there are other technologies such as various internet platforms, high-resolution mobile phones, fraud detection technology, 3D printing, smart sensors, big data, algorithms, and augmented reality. In addition to the technology of multi-level interaction with customers, blockchain technology, conversation systems, mixed reality, which combines the physical and digital worlds in journalism and media, and each technology has its role in pushing this new style, and creating a transformational impact on the nature and quality of journalism, thus increasing the efficiency of newsrooms (Sharadga & Safori, 2020). However, Journalism is about curiosity, about digging into the previously unknown. The profession has always