Using Digital Marketing Communications to Boost SMEs’ Local Economic Growth in Karawang Regency Firdaus Yuni Dharta 1* , Chaerudin 2 , Danny Ramdani 3 {firdaus.yunidharta@fisip.unsika.ac.id 1 , chaerudin@feb.unsika.ac.id 2 , danny.ramdani@feb.unsika.ac.id 3 } Singaperbangsa University Karawang, Indonesia 123 Abstract. One of the objectives SMEs are aiming to achieve now is to increase digital literacy. The development of digital literacy is the key area of interest in this study, which makes use of in-depth interviews with a few informants who are critical to the growth of SMEs in the Karawang Regency. Recent studies have shown that SMEs Karawang suffered from several significant issues during the pandemic, two of which were the absence of market outlets and of products’ legal aspects. Considering the study's findings, several suggestions have been made to boost the expansion of SMEs. Increasing digital literacy and employing digital marketing communication as a form of communication are some of these suggestions. Keywords: UMKM-1; Digital Marketing-2; Local Wisdom-3; Economic Growth-4; Media Communication-5 1 Introduction The way a business communicates with its clients has altered as a result of digital marketing. The advancement of contemporary technologies has led to new ways of doing things. Businesses must make significant modifications to stay up with these developments, the new opportunities, and the new methods of marketing in the digital age. Digital marketing strategies give business owners the best prospects for survival, competition, and even business growth in the digital world where business and commerce are moving. Digital marketing is not only a smart investment, but it's also a powerful marketing tool that may expand your company. The emergence of digital technology is being steadily embraced by modern businesses and organizations. In addition, SMEs are relocating and spending more on their internet marketing plans. In this instance, SMEs might seek assistance from organizations such as Bank Indonesia or academia to assist SMEs that have lost opportunities to digitalize their strategy. This study will collect information about the use of digital marketing communications by MSMEs in Karawang Regency through in-depth interviews with numerous key informants between January and October 2022. In particular, the study aims to provide answers to the following questions: (1) What is the current state of SME growth in Karawang Regency? (2) How the SMEs in Karawang Regency utilized the digital marketing communication to boost the local economic growth; (3) What is needed to succeed in implementing the digital marketing. This study differs in a number of ways from earlier studies that concentrated on digital marketing. First of all, this study is concerned with every facet of digital marketing communications. The second goal of this research is to explore additional factors, like institutional design and ICEMBA 2022, December 17, Tanjungpinang, Indonesia Copyright © 2023 EAI DOI 10.4108/eai.17-12-2022.2333225