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Chapter 60
DOI: 10.4018/978-1-4666-8195-8.ch060
The Bhagavad-Gita and
Business Ethics:
A Leadership Perspective
ABSTRACT
The study of ancient wisdom has recently become a subject of growing interest. During the past decade
we have witnessed an increase in the amount of literature on applying ancient wisdom in the context of
business leadership. In the Asian context, the ancient literature from India and China is pregnant with
several lessons which are relevant and useful for business leadership. Among the literature from the Indian
context, the Bhagavad-Gita is one of the most popular and most cited by many scholars and practitioners
in the feld of business leadership. However, based on a survey of business leadership literature from
the Bhagavad-Gita, very few works are found on the pressing and important topic of business ethics.
Therefore, in this chapter the author attempts to explore and incorporate the ethical principles found in
the Bhagavad-Gita into business leadership. In presenting the business ethics from the Bhagavad-Gita,
the author has employed hermeneutics, which is a qualitative methodology used for the interpretation of
ancient literatures. The Bhagavad-Gita advocates a consciousness and a spirit-centered approach to the
subject of business ethics based on eternal values and moral principles that should govern the conduct of
business leaders. This chapter is likely to provide insights into Indian business ethics for Western busi-
ness leaders, enabling them to work more efectively with Indian business leaders in India, the Middle
East, Southeast Asia, Western Europe and North America where there is a signifcant Indian population.
1. INTRODUCTION AND
OBJECTIVE OF THIS CHAPTER
Over the years, business ethics has become one of
the major topics for discussion around the world
due to many of the business scandals which took
place not only in the Indian but throughout the
world. In academic literatures, research chapters
on various dimensions of business ethics have
been written by several scholars. There are per-
haps hundreds of research chapters written on
business ethics in the Indian context and there
Balakrishnan Muniapan
Wawasan Open University, Malaysia