Open Journal of Business and Management, 2022, 10, 715-728 https://www.scirp.org/journal/ojbm ISSN Online: 2329-3292 ISSN Print: 2329-3284 DOI: 10.4236/ojbm.2022.102040 Mar. 9, 2022 715 Open Journal of Business and Management A Review of Corporate Social Responsibility and Its Relationship with Customer Satisfaction and Corporate Image Bruce Emmanuel 1* , Owusu-Ansah Priscilla 2 1 School of Management and Economics, University of Electronic Science and Technology of China, Chengdu, China 2 Centre for West African Studies, University of Electronic Science and Technology of China, Chengdu, China Abstract The purpose of this paper is to review the effectiveness of Corporate Social Responsibility (CSR) and its relationship with customer satisfaction (CS), cor- porate image (CI), customer loyalty (CL), and market value performance (MVP). Corporate Social Responsibility (CSR) plays a significant role in enhancing corporate reputation and image. The study adopted secondary data, basically from previous related studies, books, and reports. The study concluded that CSR would serve as a strategic initiative for firms to engage customers and serve other stakeholders’ interests. Again, the study found that CSR is effec- tive for brand awareness, customer satisfaction, and market performance. The study will contribute to the body of knowledge on CSR, by expanding the boundaries of CSR as a business strategy by firms. Moreover, this study will enable industry players to make sound policies and strategies that could en- hance corporate image. The study, therefore suggests that firms should inte- grate CSR strategy into their operations. The study discussed the limitations and suggests future research directions. Keywords Corporate Social Responsibility, Customer Satisfaction, Corporate Image, Corporate Reputation, Customer Loyalty 1. Introduction To respond to the environment, most companies have embarked on corporate social responsibility (CSR) to address societal issues and to meet customers and stakeholder expectations (Pearce & Doh, 2005; Weber, 2008). The World Bank How to cite this paper: Emmanuel, B., & Priscilla, O.-A. (2022). A Review of Corpo- rate Social Responsibility and Its Relation- ship with Customer Satisfaction and Cor- porate Image. Open Journal of Business and Management, 10, 715-728. https://doi.org/10.4236/ojbm.2022.102040 Received: September 26, 2021 Accepted: March 6, 2022 Published: March 9, 2022 Copyright © 2022 by author(s) and Scientific Research Publishing Inc. This work is licensed under the Creative Commons Attribution International License (CC BY 4.0). http://creativecommons.org/licenses/by/4.0/ Open Access