International Journal of Media and Information Literacy. 2023. 8(2) 269 Copyright © 2023 by Cherkas Global University Published in the USA International Journal of Media and Information Literacy Issued since 2016 E-ISSN 2500-106X 2023. 8(2): 269-286 DOI: 10.13187/ijmil.2023.2.269 https://ijmil.cherkasgu.press Cultural Heritage Conservation in Borno and Yobe States: The Role of Media and Collaborative Initiatives in the Lake Chad Region of Nigeria Fatima Mohammed Ahmad a , Adamkolo Mohammed Ibrahim b , * , Abdulmuminu Malam Kolo a a Yobe State University, Damaturu, Nigeria b University of Maiduguri, Borno State, Nigeria Abstract The Lake Chad region, extending across several nations, exemplifies the interplay of culture, history and resilience. Focusing on Nigeria’s Borno and Yobe states, this paper explores how media and collaborative engagement shape the preservation and promotion of cultural heritage. Drawing from regional and international data sources, including climate studies, indigenous community narratives and UNESCO records, this study examines the role of media platforms and local initiatives in safeguarding heritage. Incorporating diverse data types such as ethnographic research, historical accounts and governmental reports, the paper showcases the region’s cultural mosaic and historical significance. Collaborative engagement is illuminated through case studies of BRTV, YBC and local organisations like Kanempress Digital Hub. Findings underscore the integral role of media in amplifying cultural narratives, connecting communities and sparking global interest. The paper highlights the challenges posed by conflict, climate change and resource limitations, underscoring the need for coordinated efforts. In conclusion, the Lake Chad region emerges as a testament to cultural resilience and global interconnectedness. Recommendations encompass fostering partnerships, integrating heritage in education and leveraging digital platforms for heritage promotion. This study contributes to a comprehensive understanding of cultural heritage preservation and its potential for socio-economic development. Keywords: Lake Chad region, Borno and Yobe states, media engagement, collaborative initiatives, cultural heritage preservation, education innovation, sustainable development, Radio programming, Television documentaries, Facebook promotion. 1. Introduction Contextualising the Challenge: The Lake Chad region, nestled within the arid expanse of Borno and Yobe States, is a crossroads of history, culture and resilience. Its historical sites, artefacts and monuments stand as tangible echoes of communities that have thrived along its shores. This literature review delves into the multifaceted strategies employed to preserve and promote the cultural heritage of this region, focusing on the transformative role of media and collaborative engagement. The Lake Chad region grapples with socioeconomic challenges, including high poverty rates and limited access to basic services (Smith et al., 2022). The reliance on the oil sector has shown vulnerabilities, necessitating diversification. Amidst these challenges, cultural heritage emerges as a lighthouse, illuminating a path to renewal (Johnson, Williams, 2021). The preservation and promotion of historical sites, artefacts and monuments offer a connection to history, pride and community cohesion. * Corresponding author E-mail addresses: adamkolo@unimaid.edu.ng (A.M. Ibrahim), marubucialkalami@gmail.com (A.M. Kolo)