Jurnal Riset dan Pengabdian Masyarakat Vol. 3, No. 2, 196-206, 2023 Pengelolaan Media Sosial sebagai Strategi Pemasaran Digital pada Pengembangan Pariwisata Halal di Gampong Keude Unga Ega Dwi Sahputri Universitas Islam Negeri Ar-Raniry Sultan Thaha Saifuddin Jambi Address: Jl. Jambi-Ma. Bulian Kec. Jaluko Kab. Muaro Jambi, Jambi e-mail: egadwisahputri09@gmail.com Siti Sarah Universitas Islam Negeri Ar-Raniry Banda Aceh Address: Jl. Syeikh Abdul Rauf Kopelma Darussalam, Banda Aceh, Aceh e-mail: 180203216@student.ar-raniry.ac.id Aulia Ari Ananda STAIN TGK. Dirundeng Meulaboh Address: Jl. Lingkar Kampus, Kec. Meureubo, Meulaboh, Kab. Aceh Barat e-mail: auliaariananda@gmail.com Rizki Dani Kusuma Universitas Islam Negeri Raden Intan Kampung Address: Jl. Letkol H. Endro Sratmin Sukarame, Bandar Lampung e-mail: rizkidanikusuma@gmail Fani Hatja Nurhayati IAIN Curup, Bengkulu Address: Jl. Dr. AK Gani Kec.Curup Utara, Kab. Rejang Lebong, Bengkulu e-mail: fanihatja@gmail.com Salman Abdul Muthalib Universitas Islam Negeri Ar-Raniry Banda Aceh Address: Jl. Syeikh Abdul Rauf Kopelma Darussalam, Banda Aceh, Aceh e-mail: salman@ar-raniry.ac.id DOI: 10.22373/jrpm.v3i2.2935 Abstract Halal tourism continues to be a hot topic and a profitable business around the world, including in Indonesia. Keude Unga, one of the villages located in the district of Aceh Jaya, Aceh is an area that has several tourist attractions such as lhok keutapang beach, batee cap, and the tomb of the famous ulama 'meurehom unga'. However, some of these attractions were not widely promoted by the gampong community due to the lack of knowledge in using social media so that these attractions were not known by the society. Therefore, the purpose of this study is to analyze the effectiveness of the use of