Published/ publié in Res Militaris (resmilitaris.net), vol.12, n°6, Winter 2022 Digitalization In Service Operations Management By Dr. Vijay Pithadia GTU PhD Guide & Director, Shree Swami Narayan Institute of Management & IT Porbandar Email: 360578 drvijaypithadia1@gmail.com Ms Hima Jethva GTU PhD Scholar Email: a96@gmail.com Abstract The contribution of service sector in Indian economy is 50% i.e., in India’s GDP as per economic survey of the FY 2021-22, which article was declared by Union Ministry for finance and corporate affairs Smt. Nirmala Sitharaman in parliament. Digitization in the management of service companies is therefore very important in order to able to work quickly and smoothly. Service industry is customer-oriented industry and it is very necessary to attract, maintain and sustain customers and for that digitization is become necessary for any service industry. Keywords: Service industry, the customer, digitization, operations, the management Introduction In any customer service-based industry time management and fast service is very important to attract, maintain and sustain the customers. It creates a good reputation and market value not only among the customers, but also traders, investors and suppliers. In today’s competitive and fast-growing an era, it is very important for any service industry to provide a good and fast service and for that service operations management. It is important for those people who are working at a front desk/back-office level. They have to do multiple work on a same time like as to attain the calls, customers, work put on the table and prompt replies to the mails. To make all these tasks easier, it is very important to have digitization in any service industry. It will make your work fast, easy and clear. It will become easier to manage workflow and complete day to day work. It would be easy to track any work from any location and also easy to share with anyone at any place. Research Objectives The research objectives behind this are as below, 1. To know the concept of service operations management and digital operations and how both are related to each other. 2. To know the benefits of digitization in service operations management Literature Review • Stephen Mc Laughlin (2010), presented a paper on “Service operations and management.” The basic concept of service management is explained in this i.e., there is no commonly accepted definition for it. It is basically a strategy to control through