Journal of Environmental Management and Tourism
2129
Tourist Behavioral Intentions during the COVID-19 Pandemic. The Role of
Reactance, Perceived Risk and Protection Motivation.
Robert BĘBEN
University of Gdańsk, Poland
robert.beben@ug.edu.pl
Sylwia KUCZAMER-KŁOPOTOWSKA
University of Gdańsk, Poland
sylwia.kuczamer-klopotowska@ug.edu.pl
Anna MŁYNKOWIAK-STAWARZ
University of Gdańsk, Poland
anna.mlynkowiak-stawarz@ug.edu.pl
Izabela PÓŁBRAT
Professor Brunon Synak Pomeranian Research Institute in Gdańsk, Poland
i.dempc@instytutnaukowy.org
Suggested Citation:
Bęben, R., Kuczamer-Kłopotowska, S., Młynkowiak-Stawarz, A., Półbrat, I. (2021). Tourist Behavioral Intentions during the
COVID-19 Pandemic. The Role of Reactance, Perceived Risk and Protection Motivation. Journal of Environmental
Management and Tourism, (Volume XII, Winter), 8(56): 2129 - 2147. DOI:10.14505/jemt.v12.8(56).12
Article’s History:
Received 17
th
of September 2021; Received in revised form 12
nd
of October 2021; Accepted 15
th
of November 2021; Published
27
th
of December 2021. Copyright © 2021 by ASERS
®
Publishing. All rights reserved.
Abstract:
The pandemic caused a number of changes in tourism, which require proper adjustment measures. Hence, learning about the
mechanisms that motivate people to go on tourist trips during the epidemiological threat and identification of factors hindering
the tendency to travel is of vital importance for determining the directions of such measures. The purpose of the paper is to
present the results of studies illustrating the impact of perception of risk related to the infection with SARS-CoV-2 virus,
reactance caused by epidemiological restrictions and health protection motivation with respect to tourist trips during the
pandemic, as well as determination of force of impact of factors moderating the relationships above, i.e. immunization against
SARS-CoV-2 or recovery from COVID-19, gender, age or education. Given the fact that the issue of changes in human
behavior in the context of the pandemic is nowadays a vital element of the scientific discourse, the paper also features
numerous references to the most recent publications dealing with the impact of the pandemic on the behavioral intention,
reactions of people to epidemiological restrictions or health protection behavior in the period of epidemiological threat. The
constructed model of dependency between the behavioral intention to go on a tourist trip and the factors that were studied
was verified with the use of results of an empirical survey carried out in June 2015 on a sample of 1,615 persons. The paper
also presents several implementation postulates that may offer guidelines for persons running tourist businesses and offer
inspiration for further actions.
Keywords: behavioral intention(s); COVID-19 restrictions; reactance; perceived risk; protection motivation.
JEL Classification: D81; D91; Z32; Z33.
Introduction
The COVID-19 pandemic exerted a clear mark on numerous areas of our lives. Its effects are visible both from the
perspective of individuals and entire societies; from the perspective of firms, industries and the entire economic
systems. Given the great significance of the observed changes both for the economy and individual entities, the
DOI: https://doi.org/10.14505/jemt.12.8(56).12
DOI: https://doi.org/10.14505/jemt.v8.3(19).01