Jurnal Al-Kifayah: Ilmu Tarbiyah dan Keguruan Volume 2 Nomor 1 Juni 2023, Pages 50-58 ISSN: 2830-2531 (Online); ISSN: 2830-3318 (Printed); Journal Homepage: http://ejournal.stit-alkifayahriau.ac.id/index.php/alkifayah Kendala Pelaksanaan Manajemen Hubungan Masyarakat di Sekolah Ericha Yunia Putri Daulay Universitas Islam Negeri Sultan Syarif Kasim Riau, Indonesia ericaputry23@gmail.com Nunu Mahnun Universitas Islam Negeri Sultan Syarif Kasim Riau, Indonesia nunu.mahnun@uin-suska.ac.id Muhammad Amin Sekolah Tinggi Agama Islam Al-Kifayah Riau, Indonesia muhammadamin@stai-alkifayahriau.ac.id Abstract This study aims to determine the obstacles to implementing public relations management in schools. This research uses a case study approach at one of the vocational schools in Riau namely the Riau Tax Vocational High School (SMK). The research informants were the Head of the School, the Deputy Head of Public Relations, and the Head of the Department at the Riau Taxation Vocational School. This study found that the implementation of public relations management at the Riau Tax Vocational School has been running as it should. This was proven by the existence of school partnerships with several existing agencies to make public relations programs successful. In addition, communication has also been good through meetings with parents of students to convey the progress of students both academic and non- academic, meetings with committees to strengthen cooperative relations, and meetings with school partners to coordinate cooperation. Meanwhile, regarding the implementation of public relations on the aspect of the school's image, it was quite good with the facilitation of the development of student's interests and talents in extracurricular activities. Other results found that schools experienced problems in carrying out their activities: 1) Lack of parental participation, 2) Limited school operational funds, and 3) Schools were not ready to face the times for the curriculum synchronization process. This has implications for the smooth implementation of public relations and of course, if the school does not immediately anticipate it will affect the image and quality of the school going forward. Keywords: Obstacles, Implementation, Public Relation Management Abstrak Penelitian ini bertujuan untuk mengetahui kendala pelaksanaan manajemen humas di Sekolah. Penelitian ini menggunakan pendekatan studi kasus pada salah satu sekolah kejuruan yang ada di Pekanbaru yaitu Sekolah Menengah Kejuruan (SMK) Perpajakan Riau. Adapun informan penelitian yaitu Kepala Sekolah, Waka Humas dan Kepala