Research Article / Araştırma Makalesi
Cite as/ Atıf: Evirgen, A.E. (2023). ‘Atom Karınca’dan ‘Karışık Atom’a yiyecek içecek adlarında bir anlam
değişmesi örneği: Atom. Turkish Studies - Language, Ö1, 505-516. https://dx.doi.org/10.7827/TurkishStudies.73312
Received/Geliş: 01 November/Kasım 2023 Checked by plagiarism software
Accepted/Kabul: 05 December/Aralık 2023 © Yazar(lar)/Author(s) | CC BY- NC 4.0
Published/Yayın: 23 December/Aralık 2023
‘Atom Karınca’dan ‘Karışık Atom’a Yiyecek İçecek Adlarında Bir Anlam Değişmesi Örneği:
Atom
From 'Atom Ant' to 'Mixed Atom' An Example of Semantic Change in Food and Beverage Names:
Atom
Arife Ece Evirgen
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Abstract: The meanings of words may narrow, expand, or even change entirely. Semantic events can occur
due to a variety of factors, including historical, social, cultural, and even direct linguistic reasons. The lexical
unit "atom," defined in the Turkish Dictionary as "a particle that forms various molecules when several types
are combined and a single type forms a chemical element," has gained widespread use in the food industry in
recent years, appearing in both food and beverage names. This article aims to examine the usage of "atom" in
food and beverages and uncover the reasons behind these names. To achieve this objective, the meanings of
"atom" were examined in four authoritative Turkish dictionaries: TDK-Türkçe Sözlük, Kubbealtı Lugati, Dil
Derneği-Türkçe Sözlük, and Büyük Türkçe Sözlük. Subsequently, the Turkish National Corpus was scanned
to determine whether the usage of "atom" in food and beverage contexts was prevalent enough for inclusion.
The analysis revealed that the word "atom" is primarily used for foods such as pepper, herbal tea, fruit juice,
appetizers, kokoreç, cookies, nuts, sandwiches, desserts, and paninis. Further analysis of the naming patterns
for these foods and beverages unveiled that the term "atom" is often associated with characteristics such as
bitterness, small size or round shape, energizing properties, and combination of ingredients. Among these
attributes, the energizing property emerged as the most common association with the "atom" name. Exploring
the connection between the term "atom," typically associated with chemistry, and energy, the article
investigates how this association has become deeply ingrained in our social memory, ultimately leading to its
adoption in the food industry. It is concluded that the metaphorical transfer of the term "atom" to food and
beverages stems from its association with size, shape, and energizing properties. Additionally, the article
highlights the emergence of the "atom-power" relationship, heavily influenced by the American comic book
and movie industry, primarily linked to the use of the "Atom Karınca" (Atom Ant) cartoon character to
represent fast and hardworking individuals.
Structured Abstract: The use of the term "atom" in food and beverage names has become increasingly
prevalent in recent years. This article investigates the usage of "atom" in this context and explores the
underlying reasons behind these unconventional naming practices. Employing a document analysis approach,
the study delves into the various meanings associated with "atom" and examines its usage patterns in food
and beverage contexts. In the Turkish Dictionary-TDK, "atom" carries three primary meanings:
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Dr. Öğr. Üyesi, Gazi Üniversitesi, Gazi Eğitim Fakültesi, Türk Dili ve Edebiyatı Eğitimi Anabilim Dalı.
Asst. Prof. Dr., Gazi University, Gazi Faculty of Education, Division of Turkish Language and Literatrue Education.
0000-0002-5211-8962
a.ecetombul@gazi.edu.tr