ЕКОНОМИКА Vol. 69, july-september 2023, № 3 ISSN 0350-137X, EISSN 2334-9190, UDK 338 (497,1) 73 ©Друштво економиста “Економика” Ниш http://www.ekonomika.org.rs Aleksandar Dejanović 1 Jelena Lukić Nikolić 2 Modern Business School, Belgrade, Serbia ORGANIZATIONAL CULTURE AS A LEVER OF SUCCESSFUL QUALITY MANAGEMENT Abstract The implementation of a quality management system represents a strategic change in every organization, regardless of its activity, size, market, production program, fnancial strength, number of employees. Organizational culture has a signifcant role in that process. Moreover, the success of the quality management system depends largely on its congruence with the organizational culture, that is, the quality culture development. The aim of this paper is to show how managers observe and evaluate the level of quality culture development in the organization. In accordance with the defned goal, research was conducted in the company Šinvoz, Zrenjanin from November to December 2022 with specially designed questionnaire. The company’s main activity is the overhaul of railway vehicles and components, as well as the maintenance, repair, and modernization of railway vehicles. The company management participated in the research that showed that quality culture is unevenly developed in the organization. Managers believe that certain segments of the quality culture are highly developed, but others are at a low level. Based on their evaluations, quality system management can be improved, that is, measures and activities that will result in quality system improvement in the organization can be undertaken. The key value of the paper lies in the fact that overall quality should be improved in order to remain competitive in the long run. Key words: organizational culture, quality culture, organizational behavior, motivation, TQM JEL classifcation: L20, M54 ОРГАНИЗАЦИОНА KУЛТУРА KАО ПОЛУГА УСПЕШНОГ УПРАВЉАЊА KВАЛИТЕТОМ Апстракт Имплементација система за менаџмент квалитетом представља стра- тешку промену у свакој организацији, без обзира на њену делатност, вели- чину, тржиште, производни програм, финансијску снагу, број запослених. Успешност система за управљање квалитетом у значајној мери зависи од тога колико је у складу са организационом културом, односно колико подсти- че развој културе квалитета. Циљ овог рада је да сагледа у којој мери орга- 1 aleksandar.dejanovic@mbs.edu.rs, ORCID ID: https://orcid.org/0000-0002-3987-3795 2 jelena.lukic@mbs.edu.rs, ORCID ID: https://orcid.org/0000-0003-0632-8974 ORIGINAL SCIENTIFIC ARTICLE DOI: 10.5937/ekonomika2303073D Received: May, 16. 2023. Accepted: Jun, 30. 2023. P. 73-88