Association for Information Systems AIS Electronic Library (AISeL) GlobDev 2013 Proceedings Annual Workshop of the AIS Special Interest Group for ICT in Global Development 12-14-2013 Motivating Acceptance of Information and Communication Technologies in Rural Agribusiness: It’s Not the Money! Md. Mahbubul Alam City University of Hong Kong, mmalam2-c@my.cityu.edu.hk Christian Wagner City University of Hong Kong, c.wagner@cityu.edu.hk Follow this and additional works at: htp://aisel.aisnet.org/globdev2013 Tis material is brought to you by the Proceedings Annual Workshop of the AIS Special Interest Group for ICT in Global Development at AIS Electronic Library (AISeL). It has been accepted for inclusion in GlobDev 2013 by an authorized administrator of AIS Electronic Library (AISeL). For more information, please contact elibrary@aisnet.org. Recommended Citation Alam, Md. Mahbubul and Wagner, Christian, "Motivating Acceptance of Information and Communication Technologies in Rural Agribusiness: It’s Not the Money!" (2013). GlobDev 2013. 14. htp://aisel.aisnet.org/globdev2013/14 brought to you by CORE View metadata, citation and similar papers at core.ac.uk provided by AIS Electronic Library (AISeL)