Producer responsibility in a sustainable
development context: ecological modernisation
or industrial ecology?
PAULINE DEUTZ
Department of Geography, University of Hull, Hull HU6 7RX
E-mail: p.deutz@hull.ac.uk
This paper was accepted for publication in March 2009
The concept of producer responsibility has become a major tenet of EU waste
management policy. It forms part of an effort to set a regulatory context for firms supportive
of sustainable development. Two contrasting notions of the theory and implementation of
sustainable development are ecological modernisation and industrial ecology. Ecological
modernisation emphasises economic development and technological advances, within
a suitable policy framework. Industrial ecology, by contrast, emphasises inter-firm
cooperation and voluntary compliance inspired by eco-efficiency savings. Recently,
however, industrial ecologists have shown greater interest in the potential for policy
implementation. With aims such as increasing recovery of value from waste, creating a
demand for recycled materials, and decreasing the potential harmful effects of waste, the
producer responsibility directives can be seen as attempts to implement industrial
ecology principles. This paper examines interrelationships of ecological modernisation
and industrial ecology to understand the potential and shortcomings of the producer
responsibility regulations as a means to promote waste minimisation through eco-design.
KEY WORDS: industrial ecology, ecological modernisation, producer responsibility, waste,
environmental policy, eco-design
Introduction
P
roducer responsibility
1
(PR) has become a
mainstay of EU waste management policy (King
et al. 2006) as part of its sustainability agenda.
Regulations, such as the Packaging Waste, End of Life
Vehicle, Waste Electronic and Electrical Equipment
Directives, all endeavour to make producers take
a share of the responsibility for the disposal of their
products at the end of their useful life. Evolving
from discussions around priority waste streams
identified in the late 1980s to early 1990s, these
regulations extend the ‘polluter pays’ principle from
the manufacturing phase of a product’s life cycle to
the disposal phase. They are designed to shift the
management of these specific waste streams up the
waste hierarchy by setting targets for materials
recovery, and thereby incentivising manufacturers
to take end-of-life issues into account in product
design. These regulations thus represent a significant
shift in the conceptual framework underpinning
environmental regulations in the EU pertaining to
industry.
Ecological modernisation has been described as
the dominant conceptualisation of developments
in European industrial environmental regulation
over the last two to three decades (Cohen 2006;
Baker 2007; Korhonen 2008). However, the life
cycle approach of the PR regulations has been
heralded as an attempted implementation of industrial
ecology (Gertsakis et al. 2002; Mayers et al. 2005).
Ecological modernisation (EM) and industrial ecology
(IE) are two approaches to conceptualising and
implementing sustainable development that arose
respectively in northwest Europe and the USA. EM
emphasises economic development and technolog-
ical advances, within a suitable policy framework. IE,
by contrast, derives from an ecosystem metaphor
and emphasises inter-firm cooperation and voluntary
compliance inspired by eco-efficiency savings.
Despite resonances and potentially fruitful contrasts
between the two approaches, there is a minimal
The Geographical Journal, Vol. 175, No. 4, December 2009, pp. 274–285, doi: 10.1111/j.1475-4959.2009.00330.x
The Geographical Journal Vol. 175 No. 4, pp. 274–285, 2009
© 2009 The Author(s). Journal compilation © 2009 The Royal Geographical Society