Association for Information Systems AIS Electronic Library (AISeL) PACIS 2010 Proceedings Pacifc Asia Conference on Information Systems (PACIS) 2010 Exploring Online Repeat Purchase Intentions: Te Role of Habit Chao-Min Chiu National Sun Yat-Sen University, cmchiu@mis.nsysu.edu.tw Meng-Hsiang Hsu National Kaohsiung First University of Science and Technology, mhhsu@ccms.nkfust.edu.tw Hsiangchu Lai National Sun Yat-Sen University, hclai@mis.nsysu.edu.tw Chun-Ming Chang Aletheia University, cmchang@mail.au.edu.tw Follow this and additional works at: htp://aisel.aisnet.org/pacis2010 Tis material is brought to you by the Pacifc Asia Conference on Information Systems (PACIS) at AIS Electronic Library (AISeL). It has been accepted for inclusion in PACIS 2010 Proceedings by an authorized administrator of AIS Electronic Library (AISeL). For more information, please contact elibrary@aisnet.org. Recommended Citation Chiu, Chao-Min; Hsu, Meng-Hsiang; Lai, Hsiangchu; and Chang, Chun-Ming, "Exploring Online Repeat Purchase Intentions: Te Role of Habit" (2010). PACIS 2010 Proceedings. 63. htp://aisel.aisnet.org/pacis2010/63 brought to you by CORE View metadata, citation and similar papers at core.ac.uk provided by AIS Electronic Library (AISeL)