Association for Information Systems AIS Electronic Library (AISeL) PACIS 2018 Proceedings Pacifc Asia Conference on Information Systems (PACIS) 6-26-2018 Exploring the Role of 'Price Value' for Understanding Consumer Adoption of Technology: A Review and Meta-analysis of UTAUT2 based Empirical Studies Kutimani Tamilmani Swansea University, kutimani.tamilmani@gmail.com Nripendra Rana Swansea University, n.p.rana@swansea.ac.uk Yogesh Dwivedi Swansea University, y.k.dwivedi@swansea.ac.uk G.P. Sahu Matilal Nehru National Institute of Technology Allahabad, gsahu@mnnit.ac.in Sian Roderick Swansea University, s.roderick@swansea.ac.uk Follow this and additional works at: htps://aisel.aisnet.org/pacis2018 Tis material is brought to you by the Pacifc Asia Conference on Information Systems (PACIS) at AIS Electronic Library (AISeL). It has been accepted for inclusion in PACIS 2018 Proceedings by an authorized administrator of AIS Electronic Library (AISeL). For more information, please contact elibrary@aisnet.org. Recommended Citation Tamilmani, Kutimani; Rana, Nripendra; Dwivedi, Yogesh; Sahu, G.P.; and Roderick, Sian, "Exploring the Role of 'Price Value' for Understanding Consumer Adoption of Technology: A Review and Meta-analysis of UTAUT2 based Empirical Studies" (2018). PACIS 2018 Proceedings. 64. htps://aisel.aisnet.org/pacis2018/64