Full Terms & Conditions of access and use can be found at http://www.tandfonline.com/action/journalInformation?journalCode=wico20 Download by: [The UC San Diego Library] Date: 18 May 2017, At: 15:13 Journal of Internet Commerce ISSN: 1533-2861 (Print) 1533-287X (Online) Journal homepage: http://www.tandfonline.com/loi/wico20 Identification of Web User Segments Based on Beliefs about Online Ads V. Aslihan Nasir To cite this article: V. Aslihan Nasir (2017): Identification of Web User Segments Based on Beliefs about Online Ads, Journal of Internet Commerce, DOI: 10.1080/15332861.2017.1317162 To link to this article: http://dx.doi.org/10.1080/15332861.2017.1317162 Published online: 16 May 2017. Submit your article to this journal View related articles View Crossmark data