Literature Review
Hotel Booking
Intentions: A
Literature Review
Khalil Ahmad
1
and Aradhana Gandhi
2
Abstract
This study aims to review tourism and hospitality management research on online
satisfaction, offline satisfaction and booking intentions published in numerous
recognised tourism and hospitality journals from 2000 to 2023. This article studied
and reviewed 62 published articles that emerged in the past 22 years in selected
top 10 tourism, leisure and hospitality journals. Various variables influencing
customer satisfaction, that is, online satisfaction and offline satisfaction leading
to the intention to book a hotel online, were identified based on the previous
studies. A conceptual model is proposed, which can be empirically tested while
conducting future studies in the tourism and hospitality sector, specifically with
respect to hotel booking intention. This study offers a conceptual framework for
the antecedents used to measure online and offline satisfaction while booking a
hotel online. The study ascertained information quality, system quality and service
quality as independent variables to measure online satisfaction and perceived
values like perceived functional value, emotional value, social value, and monetary
value as independent variables to measure offline satisfaction. This study provides
a detailed literature review on hotel booking intention and variables that influence
overall satisfaction, that is, online and offline satisfaction published in specific
hospitality and tourism journals over the past 22 years.
Keywords
Online satisfaction, offline satisfaction, hotel booking intention, literature review
Received 23 May 2023; accepted 07 August 2023
Creative Commons Non Commercial CC BY-NC: This article is distributed under the
terms of the Creative Commons Attribution-NonCommercial 4.0 License (http://www.
creativecommons.org/licenses/by-nc/4.0/) which permits non-Commercial use, reproduction and
distribution of the work without further permission provided the original work is attributed.
GLIMS Journal of Management
Review and Transformation
2(2) 178–203, 2023
© The Author(s) 2023
DOI: 10.1177/jmrt.231197918
mrt.greatlakes.edu.in
1
Symbiosis International (Deemed University), Pune, Maharashtra, India
2
Symbiosis Institute of Business Management (SIBM Pune), Symbiosis International (Deemed
University), Pune, Maharashtra, India
Corresponding author:
Khalil Ahmad, Symbiosis International (Deemed University), Pune, Maharashtra 412115, India.
E-mail: khalil6313@gmail.com