https://doi.org/10.1177/10925872231153164
Journal of Interpretation Research
1–26
© 2023 SAGE Publications
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DOI: 10.1177/10925872231153164
journals.sagepub.com/home/jix
Special Issue: The Role of Interpretation in the Sustainable
Management of Tourism Sites
Understanding and
Influencing Perceptions
about Marine Protected
Areas Through an Aquarium
Exhibit: A Multi-phase Case
Study from South Africa
Judy B. Mann-Lang
1,2
, Thashnee Naidoo
1
,
Elizabeth Francolini
1
, Bruce Q Mann
1
, Kerry Sink
3
,
and Colette Bodenstaff
1
Abstract
Visitors to Marine Protected Areas (MPAs) provide income and can help MPAs
achieve their objectives, thereby contributing to the maintenance and restoration
of ocean health. However, MPAs are less well known than terrestrial protected
areas. Based at the uShaka Sea World aquarium in South Africa, this multi-phase
case study sought to describe visitors’ knowledge of MPAs; use the information
to design a new temporary interpretive exhibit on MPAs and then use timing
and tracking to assess visitors’ engagement with the exhibit and a free response
postcard system to assess the influence of the exhibit on visitors’ perceptions of
MPAs. Initial survey results showed that visitors had little knowledge of MPAs.
Assessment after installation revealed some surprising levels of engagement and the
free response postcards showed positive perceptions and a deeper understanding
of MPAs. The results provide recommendations to enhance communication and
engagement strategies both in aquariums and MPAs.
Keywords
Marine Protected Areas, interpretation, perceptions, knowledge, engagement
1
South African Association for Marine Biological Research (SAAMBR), Durban, South Africa
2
Two Oceans Aquarium Foundation, Cape Town, South Africa
3
South African National Institute for Biodiversity (SANBI), Cape Town, South Africa
Corresponding Author:
Judy B. Mann-Lang, South African Association for Marine Biological Research (SAAMBR), P.O. Box
10712, Marine Parade, Durban 4056, South Africa.
Email: judy@aquariumfoundation.org.za
1153164JIX XX X 10.1177/10925872231153164Journal of Interpretation ResearchMann-Lang et al.
research-article 2023