Nobody home? Issues of respondent recruitment in
areas of deprivation
ODETTE PARRY*, ANGUS BANCROFT**, WENDY GNICH*
& AMANDA AMOS**
*Research Unit in Health, Behaviour & Change, University of Edinburgh Medical School,
UK; **Department of Public Health Sciences, University of Edinburgh Medical School, UK
A BSTRACT Although there is there is a shared assumption among the research community that
response rates are lower in areas of deprivation, few studies have reported on the difficulties of
recruiting disadvantaged respondents for the purposes of research. Where these issues are raised the
focus is usually on why particular respondent groups may be more or less disposed to participate in
research. This paper draws on two separate research projects on smoking which drew their respondents
from overlapping areas of disadvantage in Edinburgh. Although informed by different research
paradigms and employing different strategies of respondent recruitment, the two studies obtained a
similar response rate. Although respectable, the response rate (approximately 60%) was achieved
only at the expense of an enormous under-anticipated effort on behalf of the respective research
teams. The greatest problem associated with respondent recruitment was in both cases linked to the
high level of ineligible addresses and non-contacts, rather than with refusal to participate. The paper
highlights the crucial importance of respondent recruitment strategies and reects on the implications
of recent data protection legislation for the requirements of research ethical committees. Neither of
the studies discussed in the paper used ‘opt-in’ recruitment strategies, which are becoming more
popular with ethics committees following the Data Protection Act. However, it is extremely likely
that such strategies would have had a detrimental affect on the response rates achieved. This is
problematic not least because a major aim of public health research targeting areas of deprivation
is to provide marginalized or socially disadvantaged individuals with a voice.
Introduction
Despite a shared assumption among the research community that the recruitment
of respondents in areas of deprivation presents particular difculties, the issue has
not been widely discussed in the literature.This paper draws on two research studies
to highlight some of the problems that researchers face. In addition, the paper
reects on ways in which strategies to recruit respondents may be affected by the
implementation of data protection legislation.
Critical Public Health,Vol. 11, No. 4, 2001
Critical Public Health ISSN 0958-1596 print/ISSN 1469-3682 online © 2001 Taylor & Francis Ltd
http://www.tandf.co.uk/journals
DOI: 10.1080/09581590110094585
Correspondence to: Dr Odette Parry, Research Unit in Health, Behaviour & Change, University of
Edinburgh Medical School, Teviot Place, Edinburgh EH8 9AG, UK. Tel: 0131 651 1205;
fax: 0131 650 6902; email: o.parry@ed.ac.uk