JURNAL JEMPPER Vol 2 No. 2 (Mei 2023) – E-ISSN : 2809-6037 P-ISSN : 2809-5901 Received Maret 22, 2023; Revised April 25, 2023; Accepted Mei 13, 2023 JURNAL EKONOMI, MANAJEMEN PARIWISATA DAN PERHOTELAN Halaman Jurnal: http://ejurnal.stie-trianandra.ac.id/index.php/jempper Halaman UTAMA Jurnal : http://ejurnal.stie-trianandra.ac.id/index.php Pengaruh Bauran Pemasaran Dan Kualitas Layanan Terhadap Kepuasan Konsumen J.CO Donuts Dan Coffee Artos Magelang The Influence Of Marketing Mix And Service Quality On Consumer Satisfaction J.CO Donuts And Coffe Artos Magelang Farikha Nurlaela Program Studi Manajemen, Fakultas Ekonomi, Universitas Tidar, Magelang, Indonesia. Yacobo P. Sijabat Program Studi Manajemen, Fakultas Ekonomi, Universitas Tidar, Magelang, Indonesia. (*) Email Korespondensi: farikhanurlaela06@gmail.com Abstract. The Magelang branch of J.CO Donuts & Coffee is the market leader for the donut and coffee business in Magelang City. However, nowadays there are many brand competitors offering donuts and coffee similar to J.CO Donuts & Coffee. These competitors are both from multinational brands, based on observations via Google Maps it is known that there are 206 brands in Magelang in the form of cafes and donut businesses. because many competitors make consumers have many other choices and increase the possibility of customers choosing to enjoy coffee other than J.CO Donuts & Coffee. The research design used in this research is descriptive statistical research using a quantitative approach. In this study, the sample was taken using random sampling technique, the sample size in this study was determined by the Cochran formula, the calculation was rounded off to 96 samples. The data analysis technique used by the researcher is multiple linear regression analysis. The correlation coefficient value of 0.29 in the marketing mix means that any increase in the marketing mix will increase consumer satisfaction by 0.29 or 29%. The correlation coefficient value of 0.78 means that any increase in service quality will result in customer satisfaction of 0.78 or 78%. This means that the higher the work environment, the performance of teachers and employees will increase. This study concludes that the marketing mix and service quality affect customer satisfaction at J.CO Donuts & Coffee, Artos Mall Magelang branch.. Keywords: Customer Satisfaction, Marketing Mix and Service Quality Abstrak. J.CO Donuts & Coffee cabang Magelang menjadi market leader bisnis donat dan kopi di Kota Magelang. Namun pada saat sekarang terdapat banyak kompetitor brand yang menawarkan dounat dan kopi yang sejenis dengan J.CO Donuts & Coffee. Kompetitor tersebut baik dari brand multinasional, berdasarkan observasi melalui Google Maps diketahui bahwa terdapat bisnis berupa café dan donut di Magelang sebanyak 206 brand. karena banyaknya pesaing membuat konsumen memiliki banyak pilihan lain dan meningkatkan kemungkinan pelanggan memilih untuk menikmati kopi selain J.CO Donuts & Coffee. Desain penelitian yang digunakan dalam penelitian ini yaitu penelitian statistik deskriptif menggunakan pendekatan kuantitatif. Pada penelitian ini dalam pengambilan sampel menggunakan teknik random sampling, besarnya sampel pada penelitian ini ditentukan dengan rumus Cochran, perhitungan tersebut dibulatkan menjadi 96 sampel. Teknik analisis data yang digunakan oleh peneliti adalah analisis regresi linear berganda. Nilai koefisien korelasi sebesar 0,29 pada bauran pemasaran mempunyai arti bahwa setiap peningkatan pada bauran pemasaran akan meningkatkan kepuasan konsumen sebesar 0,29 atau 29%. Nilai koefisien korelasi sebesar 0,78 mempunyai arti bahwa setiap peningkatan pada kualitas pelayanan akan kepuasan konsumen