Social Science and Humanities Journal Vol - 05, Issue - 08, 2021 Page no. 2324-2337 Page 2324 http://sshj.in/index.php/sshj/ Research Article The role of information sharing in supply chain performance (An empirical study on Chinese Tropical Fruits and vegetable industry) Wang ChenXi*, Sara Ravan Ramzani** *PhD candidate **senior lecturer Post Graduate Centre, Limkokwing University of creative Technology Abstract: The paper aims to investigate the role of information sharing in supply chain performance in China. Data were collected through a structured questionnaire and was analyzed b using SmartPLS software. The results of the analysis showed that the hypothesized relationship was supported, meaning that information sharing has a significant impact on supply chain performance. Background At present, the basic model of China's fresh agricultural products logistics is mainly: Producer’s → purchaser’s → wholesale markets of origin → wholesale markets of sales sites → supermarkets → consumers. This is a traditional, multi-link circulation model. At the same time, fresh agricultural products are still dominated by small- scale production of individual farmers, and the production and processing capacity is low. The multi-link circulation model combined with the backwardness of basic logistics facilities and equipment directly leads to the bad consequences of high transportation cost and high loss rate of fresh agricultural products. (Zhang Xiaoli, Li Gongxue. 2018) According to statistics, the circulation rate of fruits and vegetables, meat and aquatic products in China is as high as 20% to 30%, 12%, and 15% respectively. The annual loss of fruits and vegetables alone is as high as 100 billion yuan, and the economic losses are huge. It can be seen that the correct research and development of the logistics development model of fresh agricultural products has great practical significance. In the past, the evolution in the logistics management was driven by the intention and need to continuously improve the system and to reduce the total cost. Logistics practitioners realized that the achievement of lowest total cost or cost tradeoffs is impossible if the cost improvement plan is carried out in each individual part of the logistics process separately. This phenomenon has made the world appreciate the concept and application of logistics integration. Subsequently, companies began to realize that it is important to not only focus on the improvement of an organization itself, but also essential to include other relevant members of the respective organization, such as the trading partners, suppliers, distributors and customers in the effort of optimizing logistics costs. Such integration of business partners and business processes mainly emphasized in nurturing relationship within the terms of physical and information flows. This has created a challenging business atmosphere to all logistics practitioners to foster an integrated logistics performance within and across the members of organization. Henceforth, the concept and practices of supply chain management has become essential for business performance and operational success. The phrase “Supply Chain Management” originated in the early 1980s. Oliver and Webber (1982) discussed the potential benefits of integrating the internal business functions of purchasing, manufacturing, sales and distribution. A thorough perusal of numerous descriptions of supply chain management reveals the common themes: effective flow of resources [information, finance, product, services] from the source of supplier to the destination of customer, through various distribution channels and manufacturers (Chopra & Meindl, 2007; Mohanty & Deshmukh,