www.ijcspub.org © 2023 IJCSPUB | Volume 13, Issue 3 July 2023 | ISSN: 2250-1770 IJCSP23C1097 International Journal of Current Science (IJCSPUB) www.ijcspub.org 846 Product Packaging And Consumer Perception Of Made In Nigeria Products. Chukwu God’swill Chinedu 1 , Ifekanandu Chukwudi Christian 2 , Kingsley Uyiosa Asemota 3, 1 Department of Marketing, Ignatius Ajuru University Of Education, Port Harcourt Rivers State, Nigeria. 2 University of Nigeria Business School, Enugu Campus, Enugu State, Nigeria. 3 Department of Business Administration, Edo State Polytechnic, Benin City Edo State Nigeria. Abstract This study investigated the Relationship between Product Packaging and Consumer Perception of Made in Nigeria Products. Specifically, the objectives of the study were to determine the extent to which packaging colour and packaging design relate with personality and lifestyle of consumers of made in Nigeria products. The consumers who make decisions on purchase of household items in the Port Harcourt metropolis will constitute the population of the study. The target population of the study is said to be infinite (Unknown). 384 respondents were drawn from the population through Krejcie and Morgan sample size determination table. Pearson Product Moment Correlation Coefficient was used to test four hypotheses. From results of the analysis it was revealed that packaging colour and packaging design which are the dimensions of product packaging positively and significantly relate with personality and lifestyle (i.e. measures of consumer perception). Based on these findings, it was concluded that purchase intention elements can influence consumer patronage. The analysis also leads to conclusion that packaging has become very significant in today’s competitive market where every companies thrive to get success in their field and this can be only done when they have innovative packaging techniques through which they can attract consumers in buying their products. Therefore, the study recommended that the packaging of the made in Nigeria products in terms of attractiveness should be improved in order to improve sales. They can do this by engaging professional packaging specialists to research and develop the most attractive packaging colour for the products. Keywords: Product Packaging; Consumer Perception; Colour; Design; Personality; Lifestyle