Journal of Economics, Finance and Management Studies ISSN (print): 2644-0490, ISSN (online): 2644-0504 Volume 06 Issue 09 September 202 Article DOI: 10.47191/jefms/v6-i9-47, Impact Factor: 7.144 Page No: 4560-4571 JEFMS, Volume 06 Issue 09 September 2023 www.Ijefm.co.in Page 4560 Supply Chain Integration and Marketing Success of Agricultural Producers in South-East Nigeria Ifekanandu Chukwudi Christian 1 , Kingsley Uyiosa Asemota 2 , Lawrence Tochukwu Obalum 3 , Ihuoma Chukwudi Ifekanandu 4 1 University of Nigeria Business School, Enugu Campus, Enugu, Nigeria. 2 Department of Business Administration, Edo State Polytechnic, Benin City, Edo, Nigeria 3 Commercial Banking Division, Access Bank Plc. 4 National Open University of Nigeria. ABSTRACT: This study examined the relationship between supply chain integration and marketing success of agriculture producers in Nigeria. The study adopted a positivist research philosophy and the correlational research design. The population of this study is made up of all the agricultural producers in South-East Nigeria. The exact population of agricultural producers in the South-East Geopolitical Zone is unknown, hence the Cochran’s formula was used to arrive at a sample size of 384 agricultural producers. The 384 agricultural producers were drawn from the five (5) states in the South-East Geopolitical Zone. A structured questionnaire was used to obtain data from the respondents. The data collected were analyzed statistically while the Pearson Product Moment Correlation (r) was used to test the hypotheses. The Pearson Correlation Coefficient (r) was computed using SPSS 23.0 version. The findings revealed that internal integration has significant relationship with sales growth of agricultural producers. The study also found a significant relationship between internal integration and market share growth of agricultural producers. A significant relationship was reported between supplier integration and sales growth of agricultural producers. The study also confirmed a significant relationship between supplier integration and market share growth of agricultural producers. The study equally found a significant relationship between customer integration and sales growth of agricultural producers. The study also discovered a significant relationship between customer integration and market share growth of agricultural producers. Based on these findings, it was concluded that supply chain integration is a significant predictor of marketing success of agricultural producers in South- East Nigeria. In line with the findings and conclusion, it was recommended that agricultural producers and marketers should embrace supply chain integration as it would enable them achieve marketing success. KEYWORDS: Supply chain integration, internal integration, supplier integration, customer integration, marketing success, sales growth, market share growth. INTRODUCTION The increasing rate of unemployment in Nigeria has challenged many individuals including young graduates to go into agricultural production. This agricultural production took the form of crop production, fish farming, animal husbandry or livestock farming. These individuals who engaged in agricultural production are known as agricultural producers. Agricultural producers play a crucial role in the Nigerian economy. They feed the nation, create job opportunities and reduce the level of poverty in the country. Considering the important role played by agricultural producers in the economy, the Federal Government has embarked on various programmes aimed at promoting and encouraging agricultural activities in the country. The agricultural programmes initiated by the Federal Government have motivated many individuals who could not find white collar jobs to go into agricultural production. As the number of agricultural producers increased across the country, the level of competition increased in the same direction as every agricultural producer is now finding ways to increase their sales and achieve marketing success. In order for agricultural producers to achieve marketing success, they need to adopt supply chain integration strategy. Supply chain integration is the collaboration among industrialists and other supply chain partners in order to develop an effective and efficient movement of materials, resources, parts, and information to produce products and services that are valuable to the